InsightExpress recently shared the results of their mobile advertising study which found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
The study attributed the increased effectiveness to the explosion in technical capabilities, lack of clutter and novelty.
The firm compared three different mobile media types — mobile Internet, SMS and mobile video and shared that the mobile Internet is more dominant.
"Mobile Internet campaigns resulted in increases of 9 percentage points for unaided awareness, 9 percentage points for aided awareness and 24 percentage points for ad awareness."
Read more
