BIA/Kelsey's Local Media Annual Forecast (2009-2014) included some interesting information on local advertising and the shift to digital and mobile media.
-U.S. local advertising market is expected to reach $144.9 billion in 2014, representing a modest compound annual growth rate of 2.2 percent from 2009.
-Local media spending is expected to be slow through 2011, with meaningful recovery beginning in 2012.
-Spending on traditional media is forecasted to decline from $115 billion in 2009 to $108.2 billion in 2014. During the same period, however, spending on online/interactive/mobile media is projected to grow from $15.2 billion to $36.7 billion.
Read more
