R.W. Baird & Co. analyst William Power has projected 23.8 million iPhones sold to Verizon subscribers in the first year.
That’s more than a quarter of Verizon’s current subscriber base. But according to Power--who cautions that this is a “directional number” and not a forecast (there are constraints around how many devices Apple can actually ship)–-a recent Baird survey of 1,000 smartphone users supports it. From the survey:
>29 percent of current Verizon feature phone owners said they will “probably” or “definitely” upgrade to the Verizon iPhone in the next three months. The carrier has roughly 64 million postpaid feature phone users, so that’s 19 million potential iPhone upgrades, assuming eligibility.
>25 percent of Verizon’s current smartphone users said they will “probably” or “definitely” switch to the iPhone. That’s 4.8 million additional potential iPhone sales, again assuming eligibility.
Grand total: 23.8 million potential Verizon iPhone sales–from the carrier’s installed base alone. Add to that the 5.6 percent of current AT&T iPhone users who told Baird they planned to switch to Verizon and that number rises to nearly 25 million.
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February 3, 2011
Mobile Becomes Marketing Discipline For Ad Strategies
This year, mobile becomes a marketing discipline or practice in overall ad strategies, rather than an application in a campaign or on a handset or tablet, according to the white paper "Upward Mobility: Developing an Effective Mobile Shopper Marketing Strategy" that Augme will release this week.
Sitting on the front line in campaign planning sessions with consumer product goods companies like Johnson & Johnson in 2010 reveals that many strategies were based on applications or QR codes for specific products, according to David Apple, CMO of Augme. That changes this year, he says, as more consumers use mobile devices to advance consumption, knowledge and capabilities about products and services with or without assistance from the brand.
The U.S. remains far behind other countries around the world when it comes to integrating mobile tools for data transfer and m-commerce. Marketers, however, will be forced to look at mobile devices as an agnostic tool -- a connection to a campaign rather than an application, as slightly more than half -- 51% -- of the U.S. population will have a smartphone by the end of 2011, estimates Augme, citing Nielsen statistics.
Market research firm IHS iSuppli estimates global smartphone unit shipments will rise from 288 million in 2010 to 651 million in 2014.
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Sitting on the front line in campaign planning sessions with consumer product goods companies like Johnson & Johnson in 2010 reveals that many strategies were based on applications or QR codes for specific products, according to David Apple, CMO of Augme. That changes this year, he says, as more consumers use mobile devices to advance consumption, knowledge and capabilities about products and services with or without assistance from the brand.
The U.S. remains far behind other countries around the world when it comes to integrating mobile tools for data transfer and m-commerce. Marketers, however, will be forced to look at mobile devices as an agnostic tool -- a connection to a campaign rather than an application, as slightly more than half -- 51% -- of the U.S. population will have a smartphone by the end of 2011, estimates Augme, citing Nielsen statistics.
Market research firm IHS iSuppli estimates global smartphone unit shipments will rise from 288 million in 2010 to 651 million in 2014.
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February 2, 2011
Apple to start Verizon iPhone sales February 9
Apple Inc said on Wednesday that it would kick off online sales of the Verizon Wireless iPhone on February 9, a day before the device hits its store shelves.
Electronics retailer Best Buy Co Inc also said on Wednesday that it, too, would distribute the new version of iPhone 4 in its stores starting on February 10, the device's official launch day. It already sells earlier iPhone models.
Verizon Wireless will start online sales of a limited number of iPhones to its existing mobile customers starting at 3 a.m. ET February 3 for delivery on or before February 10.
Apple said people ordering the phone on February 9 can have it delivered or reserve it for an in-store pickup February 10, when both companies plan to start offering the phone in their stores at 7 a.m. local time.
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Electronics retailer Best Buy Co Inc also said on Wednesday that it, too, would distribute the new version of iPhone 4 in its stores starting on February 10, the device's official launch day. It already sells earlier iPhone models.
Verizon Wireless will start online sales of a limited number of iPhones to its existing mobile customers starting at 3 a.m. ET February 3 for delivery on or before February 10.
Apple said people ordering the phone on February 9 can have it delivered or reserve it for an in-store pickup February 10, when both companies plan to start offering the phone in their stores at 7 a.m. local time.
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Nielsen: Among Mobile Phone Users, Hispanics, Asians are Most-Likely Smartphone Owners in the U.S.
Nielsen has reported that as of December 2010, nearly a third (31 percent) of all mobile consumers in the United States owned smartphones, cellphones with app-based, web-enabled operating systems. Smartphone penetration is even higher among mobile users who are part of ethnic and racial minorities in the U.S. – namely Asian/Pacific Islanders (45 percent), Hispanics (45 percent) and African-Americans (33 percent). These populations also tend to skew younger. Only 27 percent of White mobile users reported owning a smartphone.
They also shared some additional insight into ongoing smartphone competition. In the U.S., there is a three-way tie between Blackberry RIM, Apple’s IOS and Android OS.
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They also shared some additional insight into ongoing smartphone competition. In the U.S., there is a three-way tie between Blackberry RIM, Apple’s IOS and Android OS.
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February 1, 2011
Vast Majority of Marketers Will Utilize Mobile Marketing and Increase Spending on Mobile Platforms in 2011
The vast majority of client-side marketers – 88 percent – say they will utilize mobile marketing in 2011. Seventy-five percent plan to increase their spending on mobile marketing initiatives by an average of 59 percent versus 2010, according to a new survey from the ANA (Association of National Advertisers) in partnership with the MMA (Mobile Marketing Association).
Survey findings showed that in 2010, 62 percent of marketers used some form of mobile marketing for their brands. An additional 26 percent reported their intention to begin doing so this year, elevating the expected 2011 utilization rate to the near-universal 88 percent level.
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Survey findings showed that in 2010, 62 percent of marketers used some form of mobile marketing for their brands. An additional 26 percent reported their intention to begin doing so this year, elevating the expected 2011 utilization rate to the near-universal 88 percent level.
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Consumers Eager for Mobile Shopping Adoption
According to research from Yahoo! and Nielsen, US mobile internet users expect shopping-related activities in some categories to be more popular on mobile than they currently are on PCs.
Only about a fifth of respondents used their mobile phone to shop for and research entertainment, dining, digital content for the mobile phone and financial services activities, for example, and PC use was higher in every category. But even more respondents were interested in turning this ecommerce into m-commerce within the next year.
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Only about a fifth of respondents used their mobile phone to shop for and research entertainment, dining, digital content for the mobile phone and financial services activities, for example, and PC use was higher in every category. But even more respondents were interested in turning this ecommerce into m-commerce within the next year.
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