For the first time, Google’s Android tied with Apple’s iOS as the largest smartphone OS on Millennial Media’s mobile ad network, with an 8 percent increase month-over-month and 37 percent impression share overall.
According to Millennial’s October 2010 Mobile Mix report, Apple, the leading device manufacturer on its network for the last 13 months, also accounted for a 37 percent share of impressions. Those numbers are another indication of how quickly Android’s market share is growing.
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