US mobile ad spending is set for dramatic growth, with eMarketer forecasting more than $1.1 billion in spending next year. Although cautious corporate optimism about economic recovery will play a part, growth in 2010 will be spurred primarily by the injection of a new dynamic in the mobile space.
Much of this new dynamic is attributable to the entrance of Google and Apple and the ways both companies have sought to redefine the mobile device and advertising markets.
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