November 30, 2010

Millennial: Android Ad Requests Grow 65% in October

Impressions increased 34 percent month-over-month in October 2010 across the Millennial Media mobile advertising network, according to their latest Scorecard for Mobile Advertising Reach and Targeting report.

Android requests grew 65 percent month-over-month, with the platform experiencing 2182 percent growth since January. Ad requests across Apple's iPad tablet increased 112 percent last month, with requests originating via Research In Motion's BlackBerry smartphones growing 43 percent.

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