Nielsen: 13% of Households Use Mobile Banking

Only a small portion of U.S. consumers are banking via mobile phone, but that group is starting to grow to become a measurable presence, according to a new study from Nielsen. The research firm found that 13.2 percent of households accessed their bank account through a mobile device in second quarter 2010 compared 20.8 percent who accessed their account using the bank’s customer service call center. The mobile share is up from 11.6 percent in first quarter while call center access has remained relatively flat quarter-over-quarter.

Mobile bankers tend to higher average balances ($64,303) versus ($48,384) for the average customer and greater net worth ($341,017) versus their online banking counterparts ($313,346) or the market average ($281,263). Nielsen identifies the largest proportion of people banking through cell phones as “mobile office workers”, who are aged 35 to 54 and also the largest smartphone-owning group.

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$5 Billion Mobile Advertising Market in 2015

Mobile advertising specialist Smaato is predicting that the U.S. mobile advertising market will hit $797.6 million in 2010 and grow to $1.24 billion in 2011. By 2015, the company is projecting a $5 billion mobile ad spend.

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Millennial Media: Android ad impressions pull even with Apple’s iOS

For the first time, Google’s Android tied with Apple’s iOS as the largest smartphone OS on Millennial Media’s mobile ad network, with an 8 percent increase month-over-month and 37 percent impression share overall.

According to Millennial’s October 2010 Mobile Mix report, Apple, the leading device manufacturer on its network for the last 13 months, also accounted for a 37 percent share of impressions. Those numbers are another indication of how quickly Android’s market share is growing.

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More Than Half Of U.S. Consumers Plan to Use Their Mobile Phone for Holiday Shopping

Mobile Consumer Briefing, MMA's monthly survey of U.S. adult mobile phone users (mobile consumers) about their mobile marketing behaviors and opinions. Available exclusively to MMA members, the new survey found that 59 percent of mobile consumers plan to use their mobile phone for holiday shopping and planning holiday celebrations, not including making phone calls.

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Consumer Reports: Android Pulls the Smartphone Grand Slam

Consumer Reports' latest smartphone ratings show the Android handsets are the most highly regarded across all major U.S. carriers. On AT&T, the iPhone 3GS comes in after the Samsung Captivate (Android OS). Ratings included voice quality, camera quality, ease of use and battery.

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Industry Trends Spur Big Mobile Ad Spending

US mobile ad spending is set for dramatic growth, with eMarketer forecasting more than $1.1 billion in spending next year. Although cautious corporate optimism about economic recovery will play a part, growth in 2010 will be spurred primarily by the injection of a new dynamic in the mobile space.

Much of this new dynamic is attributable to the entrance of Google and Apple and the ways both companies have sought to redefine the mobile device and advertising markets.

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Nielsen: Smartphones Now 28% of U.S. Cellphone Market

The Nielsen Company today reported that as of the third quarter of 2010, 28 percent of U.S. mobile subscribers now have smartphones, cellphones with operating systems resembling those of computers.

The growing popularity of smartphones like Apple’s iPhone, RIM’s BlackBerry devices and a variety of Google Android-based models on the market, has accelerated the adoption rate. Among those who acquired a new cellphone in the past six months, 41 percent opted for a smartphone over a standard feature phone, up from 35 percent last quarter.

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