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October 19, 2010
Mobile to Become a $1 Billion Business in the U.S. Next Year
According to a new report, U.S. mobile advertising spending will reach $743 million this year, up 79% from $416 million the year prior. Mobile spending will cross the $1 billion mark in 2011 with sustained growth, though at slower rates.
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October 18, 2010
In-App Purchases Yield More Revenue Than Mobile Ads
Mobile application analytics company Flurry collected data from top iOS social networking and social gaming applications and found that in-app purchases — which encompass virtual good sales and app upgrades — are generating eight times the revenue of mobile advertisements.
Comparison data from Android devices is non-existent because the Android Market does not yet support in-app purchases, a potential huge shortcoming of Google’s mobile app store if the iOS data is reflective of app user interests. Apple, on the other hand, has allowed in-app purchases since the release of iPhone 3.0 OS in mid-2009.
News Over Wireless enables partners to offer in-app purchasing in their iPhone apps. Contact us for more info.
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Comparison data from Android devices is non-existent because the Android Market does not yet support in-app purchases, a potential huge shortcoming of Google’s mobile app store if the iOS data is reflective of app user interests. Apple, on the other hand, has allowed in-app purchases since the release of iPhone 3.0 OS in mid-2009.
News Over Wireless enables partners to offer in-app purchasing in their iPhone apps. Contact us for more info.
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October 12, 2010
Six mistakes to avoid in mobile advertising this holiday season
No. 1 – Avoid buying cheap impressions
"Look at your holiday campaigns and think of the key role mobile can play within the campaign, not as a separate buy," said Dani Cushion, director of marketing at Millennial Media, Baltimore, MD. "Think of your overall campaign as an integrated experience."
No. 2 – Avoid not setting clear metrics for success
Whether they are performance or brand focused, setting clear metrics for success are imperative in mobile advertising during the holidays, per Mr. Johar.
No. 3 – Not leveraging targeting parameters
Mobile advertising enables incredible targeting parameters, per Mr. Johar.
"Mobile advertising offers the unique ability to target your audience through a number of methods, including behavioral targeting, demographic targeting and location-based targeting by country, region, DMA and zip code," said Dani Cushion, director of marketing at Millennial Media.
No. 4 – Not focusing on the experience post-click
"You can make an engaging mobile experience for consumers with rich media creative and highly-engaging post-click actions, including the ability to view videos, drive to social media sites, download apps, directly purchase products and much more," Ms. Cushion said.
No. 5 – Not taking the past into consideration
Leverage what was learned in mobile from previous campaigns to lock up mobile inventory.
No. 6 – Creating ads for a single platform / carrier / mobile device
Don't forget about connected devices such as gaming devices and tablets, feature phones, and cross-platform opportunities.
"Not advertising via mobile misses a key way to reach and engage your target consumer when they are highly-receptive to messages," Ms. Cushion said.
http://www.blogger.com/post-create.g?blogID=8550226756168741735
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"Look at your holiday campaigns and think of the key role mobile can play within the campaign, not as a separate buy," said Dani Cushion, director of marketing at Millennial Media, Baltimore, MD. "Think of your overall campaign as an integrated experience."
No. 2 – Avoid not setting clear metrics for success
Whether they are performance or brand focused, setting clear metrics for success are imperative in mobile advertising during the holidays, per Mr. Johar.
No. 3 – Not leveraging targeting parameters
Mobile advertising enables incredible targeting parameters, per Mr. Johar.
"Mobile advertising offers the unique ability to target your audience through a number of methods, including behavioral targeting, demographic targeting and location-based targeting by country, region, DMA and zip code," said Dani Cushion, director of marketing at Millennial Media.
No. 4 – Not focusing on the experience post-click
"You can make an engaging mobile experience for consumers with rich media creative and highly-engaging post-click actions, including the ability to view videos, drive to social media sites, download apps, directly purchase products and much more," Ms. Cushion said.
No. 5 – Not taking the past into consideration
Leverage what was learned in mobile from previous campaigns to lock up mobile inventory.
No. 6 – Creating ads for a single platform / carrier / mobile device
Don't forget about connected devices such as gaming devices and tablets, feature phones, and cross-platform opportunities.
"Not advertising via mobile misses a key way to reach and engage your target consumer when they are highly-receptive to messages," Ms. Cushion said.
http://www.blogger.com/post-create.g?blogID=8550226756168741735
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October 11, 2010
Mobile Consumers See Value in Advertising
A recent study by mobile ad network InMobi and comScore uncovered some good news for marketers: Consumers are getting more comfortable with seeing ads on their mobile devices.
Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads "serve an important purpose," while an additional 25% stated they are getting accustomed to viewing mobile ads.
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Of the nearly 4,400 US mobile phone users surveyed, 38% felt mobile ads "serve an important purpose," while an additional 25% stated they are getting accustomed to viewing mobile ads.
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October 8, 2010
Apps Are Fastest Growing Category of Mobile Advertising
2011 budgets for mobile apps are poised to grow 58.7 percent over the course of the upcoming year, accelerating from 2010 growth of 45.1 percent, making it look like apps are the fastest growing category of mobile advertising.
So says an advisory released today by Internet analysts Stifel Nicolaus, a partner with Millennial Media in the DIGIDAY Q3 Apps State of the Industry Survey.
Key findings:
• Mobile apps budgets are estimated to increase 59 percent in 2011, accelerating from the 45 percent growth respondents estimated in 2010. We note that this is more than double the growth rate that we expect for mobile advertising as a whole. Mobile advertising categories include SMS, Search, and Display ad units on mobile WAP portals.
• Mobile apps are gaining share within mobile advertising budgets. In the Sept. 2010 survey, advertisers estimated that mobile app advertising budgets will increase more than 50 percent in 2011. Our prior work has placed the growth of overall mobile advertising at a more modest 20-25 percent rate. In short, the vast majority of growth in mobile advertising is happening on the App side of the ecosystem. One caveat: mobile search advertising trends may not be captured fully in either analysis, as Google's platform bundles clicks from mobile search into its broader AdWords platform.
• Client Demand for Apps Less of an Impediment to Larger Budgets: In the Q4 2009 survey, 31 percent of publishers responded that lack of client demand was a concern in determining mobile app budgets. However, the Q3 2010 survey found that 12 percent of respondents thought that client demand remained a key impediment to higher budgets. Supply-side issues (distribution of Apps and size of the mobile target audience) persist.
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So says an advisory released today by Internet analysts Stifel Nicolaus, a partner with Millennial Media in the DIGIDAY Q3 Apps State of the Industry Survey.
Key findings:
• Mobile apps budgets are estimated to increase 59 percent in 2011, accelerating from the 45 percent growth respondents estimated in 2010. We note that this is more than double the growth rate that we expect for mobile advertising as a whole. Mobile advertising categories include SMS, Search, and Display ad units on mobile WAP portals.
• Mobile apps are gaining share within mobile advertising budgets. In the Sept. 2010 survey, advertisers estimated that mobile app advertising budgets will increase more than 50 percent in 2011. Our prior work has placed the growth of overall mobile advertising at a more modest 20-25 percent rate. In short, the vast majority of growth in mobile advertising is happening on the App side of the ecosystem. One caveat: mobile search advertising trends may not be captured fully in either analysis, as Google's platform bundles clicks from mobile search into its broader AdWords platform.
• Client Demand for Apps Less of an Impediment to Larger Budgets: In the Q4 2009 survey, 31 percent of publishers responded that lack of client demand was a concern in determining mobile app budgets. However, the Q3 2010 survey found that 12 percent of respondents thought that client demand remained a key impediment to higher budgets. Supply-side issues (distribution of Apps and size of the mobile target audience) persist.
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October 7, 2010
Half of Americans Have or Want Internet-Connected TVs
In July, News Over Wireless announced the launch of its first Yahoo! TV Widget in partnership with WRAL-TV. Consumers with Internet-connected TVs powered by the Yahoo! Widget Engine can access the station's local news, weather, sports and more.
Despite disagreement on the absolute numbers, two forecasters project dramatic growth in sales of Internet-connected television sets around the world.
iSuppli Corporation estimated in July that 28 million web-enabled TVs would be sold worldwide this year, more than double sales in 2009. By 2014 the firm forecasts a 428.6% increase to 148 million units sold.
DisplaySearch released a higher estimate of sales for 2010, at 45 million units worldwide, and a more conservative projection for 2014, of 119 million. This still predicts triple-digit growth over the period, of 164.4%.
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Despite disagreement on the absolute numbers, two forecasters project dramatic growth in sales of Internet-connected television sets around the world.
iSuppli Corporation estimated in July that 28 million web-enabled TVs would be sold worldwide this year, more than double sales in 2009. By 2014 the firm forecasts a 428.6% increase to 148 million units sold.
DisplaySearch released a higher estimate of sales for 2010, at 45 million units worldwide, and a more conservative projection for 2014, of 119 million. This still predicts triple-digit growth over the period, of 164.4%.
Read more
October 6, 2010
comScore: Smartphone Subscribers Now Comprise Majority of Mobile Browser and App Users in U.S.
comScore has released a study showing that the number of smartphone users accessing mobile content through browsers and applications now surpasses that of non-smartphone users.
In the 3 month average ending August 2010, smartphone subscribers made up 60 percent of those who used a downloaded application and 55 percent of those who used a browser. The study also described the demographic profile and top content categories for smartphone subscribers accessing applications and browsers.
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In the 3 month average ending August 2010, smartphone subscribers made up 60 percent of those who used a downloaded application and 55 percent of those who used a browser. The study also described the demographic profile and top content categories for smartphone subscribers accessing applications and browsers.
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