The App Store's existing apps will work on the iPad, so special versions are not required but many are rushing to create apps designed specifically for the new tablet. The iPad will have a 9.7-inch display and use more multi-touch gestures, such as three-finger twisting and swiping.
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February 19, 2010
Mobile 2D Barcoding Hits Fashion Week and Mobile World Congress
2D barcoding for mobile devices made headlines this week at events in New York and Barcelona.
During Fashion Week in New York designer Norma Kamali used 2D barcoding in her boutique to make for a more interactive shopping experience. Shoppers first had to download an app for their phone. Then they could snap a picture of the bar code on a specific item with their phone and receive videos, photos and press giving them the scoop on the design. Read more
Meanwhile, Barcelona was the host city for this year's Mobile World Congress event. Visa sponsored a contest for attendees first requiring them to download an application to read 2D bar codes. The conference information packet contained faux Visa gift cards and info on how to scan the bar code each day for the chance to win 50 euros. Read more
During Fashion Week in New York designer Norma Kamali used 2D barcoding in her boutique to make for a more interactive shopping experience. Shoppers first had to download an app for their phone. Then they could snap a picture of the bar code on a specific item with their phone and receive videos, photos and press giving them the scoop on the design. Read more
Meanwhile, Barcelona was the host city for this year's Mobile World Congress event. Visa sponsored a contest for attendees first requiring them to download an application to read 2D bar codes. The conference information packet contained faux Visa gift cards and info on how to scan the bar code each day for the chance to win 50 euros. Read more
WRAL's "Go Ask Mom" iPhone App, Mobile Web Site
WRAL recently launched a new feature on their web site with news and content for moms named "Go Ask Mom." They also launched a mobile web site and iPhone app with an exclusive sponsor - Duke Medicine.
Learn more
Learn more
February 18, 2010
Bango: Mobile Web Traffic Surging Worldwide
Mobile technology company Bango produced an annual mobile usage study providing some key findings about global mobile web usage.
>Key categories for mobile browsing are news, sports and general media sites (including newspapers), mobile content downloads, social networking and retail sites.
>Users visited mobile web sites in December 2009 six times more often than the same month a year earlier.
>The average time on site = 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over 1 minute, 30 seconds in 2008.
>The average number of pages viewed per visit = five pages, up from just over two pages per visit a year ago.
>Smartphones are driving the highest usage of the mobile web, with BlackBerry accounting for over 17 percent of the mobile devices recorded across sites. The number of visits by BlackBerry users also exceeds any other device.
Read more
>Key categories for mobile browsing are news, sports and general media sites (including newspapers), mobile content downloads, social networking and retail sites.
>Users visited mobile web sites in December 2009 six times more often than the same month a year earlier.
>The average time on site = 3 minutes, 21 seconds, averaged across user visits to all sites, compared with just over 1 minute, 30 seconds in 2008.
>The average number of pages viewed per visit = five pages, up from just over two pages per visit a year ago.
>Smartphones are driving the highest usage of the mobile web, with BlackBerry accounting for over 17 percent of the mobile devices recorded across sites. The number of visits by BlackBerry users also exceeds any other device.
Read more
Survey Says: 17% Of U.S. Adults Use Mobile Banking, Mobile Web & SMS Leading Methods
Luth Research recently shared the results of a survey revealing that 17 percent of U.S. adults use mobile banking. Surprisingly, the majority if those using mobile banking are accessing it via mobile web vs. apps or SMS.
Growth in mobile banking is anticipated to continue as more users become comfortable with accessing sensitive information via mobile.
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Growth in mobile banking is anticipated to continue as more users become comfortable with accessing sensitive information via mobile.
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Location-based in-app advertising blocked by Apple
Apple is now blocking applications using location-based data to enable mobile advertisers to deliver targeted ads based on a user's location.
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Read more
February 12, 2010
Study shows mobile ad campaigns 5 times more effective than online
InsightExpress recently shared the results of their mobile advertising study which found that mobile ad campaign norms were four-and-a-half to five times more effective than online norms.
The study attributed the increased effectiveness to the explosion in technical capabilities, lack of clutter and novelty.
The firm compared three different mobile media types — mobile Internet, SMS and mobile video and shared that the mobile Internet is more dominant.
"Mobile Internet campaigns resulted in increases of 9 percentage points for unaided awareness, 9 percentage points for aided awareness and 24 percentage points for ad awareness."
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The study attributed the increased effectiveness to the explosion in technical capabilities, lack of clutter and novelty.
The firm compared three different mobile media types — mobile Internet, SMS and mobile video and shared that the mobile Internet is more dominant.
"Mobile Internet campaigns resulted in increases of 9 percentage points for unaided awareness, 9 percentage points for aided awareness and 24 percentage points for ad awareness."
Read more
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