“As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” said Paul Verna, eMarketer senior analyst. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”
In 2011, US smartphone viewers represent 90 percent of the mobile video population, according to eMarketer estimates. By 2015, this percentage will rise to 98.5 percent.
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