Millennial Media Compares 2 Years of Mobile Advertising Trends In 50th S.M.A.R.T Report

In terms of general mobile advertising growth, Millennial and Gartner reported total mobile advertising revenue in 2010 totaled $1.627B, and in June of this year, Gartner projected that the worldwide market would more than double by the end of 2011 over 2010 to total an estimated $3.309B. By 2015, however, Gartner projects total revenue to top $20.6B.

Looking at mobile vertical spending in Q2, six specific verticals experienced triple-digit growth including travel, entertainment, automotive, pharmaceuticals, retail/restaurants, and finance — the latter of which seeing an impressive 1,095% growth over Q2 2010. Retail and restaurants took the top spot for U.S. mobile verticals in Q2 while “portals & directories” took the top spot on an international scale.

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