Frost & Sullivan's new report "U.S. Mobile Advertising and Search Market" reveals that the U.S. mobile penetration levels are at the 90 percent mark. An increasing number of mobile subscribers are using various content services and applications on their devices, which opens up newer avenues for mobile advertising.
Penetration of next-generation mobile handheld devices such as smartphones and tablet PCs have opened up newer possibilities in mobile advertising. Adoption of mobile advertising by the nation's largest mobile operators and innovative MVNOs as well as entry of the online advertising leaders is a testament to the perceived potential of the market opportunity.
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