December 1, 2010

Local Will Be Prime Driver Of Rise In Mobile Ad Spending

Analysts are feeling ever-more confident in the growth of mobile advertising. The latest comes from BIA/Kelsey, which is predicting that the U.S. mobile ad revenues will grow from $491 million last year to $2.9 billion in 2014. That’s a compound annual growth rate of 43 percent and is based on expectations for rising mobile search ads, display on both apps and mobile web sites and text messaging. But the big spending will come in the form of local ads, which now makes up less than half of the mobile ad market. That will change significantly by 2014.

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