Information about mobile content distribution and advertising.
September 20, 2010
24 Percent of U.S. adults use apps on their cell phones
Nearly a quarter of U.S. adults are now using mobile apps, according to a survey by the Pew Internet Project.
The popularity of apps has grown substantially since the advent of what Pew calls "apps culture" which can be traced back to the introduction of Apple's first iPhone in 2007.