Mobile coupons and ads that are targeted by location are more effective than online coupons and ads, according to Jill Dvorak, a FitForCommerce executive.
Here are some of the highlights from her Mobile Marketer interview.
Geotargeted coupons and ads will have a much higher redemption rates than online versions, and can potentially make a non-shopper into a shopper by adding that extra incentive.
Affluent shoppers are currently spending the most per demographic on mobile sites as they were the majority of the first adopters to have phones capable of surfing and shopping.
Since mobile adoption is occurring five times faster than other technologies, you can be sure a segment of your customer base wants to interact with your site from their mobile device.
If your customers love gaming, they probably have an iPhone. If you have a strictly corporate audience, BlackBerries are your first device to target.
The younger the demographic is, the more important it is to have a mobile application.
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