Forrester's recently released "State of Consumers And Technology" declared 2010 the "year of the personal device."
Despite the hype around the iPad's launch this year, tablets didn't warrant much attention in the report, probably because competitors to the Apple device are just starting to roll out, with Samsung's Android-based Galaxy Tab launching next month and several others by year's end and in the first quarter of 2011.
Cell phones were identified as the most widely used device, with 73% of U.S. adults regularly using handsets, followed by PCs (58%), printers (56%), DVD player (55%) and digital cameras (53%).
The report also indicated 7% have downloaded mobile applications. That proportion is significantly smaller than the finding in a recent Pew Internet Project report that 29% of adult mobile users have downloaded a mobile app. One possible reason for the difference is survey size: Forrester's data was based on a nationwide sample of 30,452 adult mobile phone owners, while Pew's was drawn from a sample of 2,252.
One thing that's clear is the gap between smartphone and regular phone uses. A separate study from Nielsen this month said that as of June, 59% of smartphone owners and nearly 9% of feature phone owners report having downloaded a mobile app in the last 30 days. The recent spate of research reports on mobile apps also agree, not surprisingly, that younger users are the most avid mobile content fans.
Read more
September 30, 2010
News Over Wireless Sponsors Local Mobile Advertising Conference
News Over Wireless was a sponsor for Borrell Associates: Local Mobile Advertising Conference September 27-29.
Android Tops Windows Mobile in Smartphone Share
Google's Android mobile operating system has now passed Windows Mobile in smartphone market share, according to a new report from comScore.
The firm's results claim that only Google's Android made gains for three months ending in July, and that RIM, Apple, and Microsoft all lost ground. ComScore also found that Samsung slightly widened its lead over LG, in terms of overall OEMs.
The report, released Wednesday, tracks mobile subscribers and their smartphones - not overall phones - for the three-month period ending in July. The firm also compared its results with the tallies from the prior three-month period ended in April.
Read more
The firm's results claim that only Google's Android made gains for three months ending in July, and that RIM, Apple, and Microsoft all lost ground. ComScore also found that Samsung slightly widened its lead over LG, in terms of overall OEMs.
The report, released Wednesday, tracks mobile subscribers and their smartphones - not overall phones - for the three-month period ending in July. The firm also compared its results with the tallies from the prior three-month period ended in April.
Read more
Nielsen: iPad Owners Younger, More Receptive of Ads
A new study by Nielsen about mobile device users revealed some interesting statistics about Apple iPad owners. First, they tend to be younger men, and second, they tend to be more susceptible to advertising than most (which may be how they ended up with an iPad to begin with).
To complete the study, Nielsen surveyed over 5,000 owners of portable devices, including the Kindle, smartphones, netbooks and more in addition to the iPad. Of those polled, 400 owned an iPad, and the majority of those 400 were young males: 65 percent were male, and 63 percent aged 35 or younger.
Read More
To complete the study, Nielsen surveyed over 5,000 owners of portable devices, including the Kindle, smartphones, netbooks and more in addition to the iPad. Of those polled, 400 owned an iPad, and the majority of those 400 were young males: 65 percent were male, and 63 percent aged 35 or younger.
Read More
September 29, 2010
September 23, 2010
Geotargeted mobile coupons and ads more effective than online
Mobile coupons and ads that are targeted by location are more effective than online coupons and ads, according to Jill Dvorak, a FitForCommerce executive.
Here are some of the highlights from her Mobile Marketer interview.
Geotargeted coupons and ads will have a much higher redemption rates than online versions, and can potentially make a non-shopper into a shopper by adding that extra incentive.
Affluent shoppers are currently spending the most per demographic on mobile sites as they were the majority of the first adopters to have phones capable of surfing and shopping.
Since mobile adoption is occurring five times faster than other technologies, you can be sure a segment of your customer base wants to interact with your site from their mobile device.
If your customers love gaming, they probably have an iPhone. If you have a strictly corporate audience, BlackBerries are your first device to target.
The younger the demographic is, the more important it is to have a mobile application.
Read more
Here are some of the highlights from her Mobile Marketer interview.
Geotargeted coupons and ads will have a much higher redemption rates than online versions, and can potentially make a non-shopper into a shopper by adding that extra incentive.
Affluent shoppers are currently spending the most per demographic on mobile sites as they were the majority of the first adopters to have phones capable of surfing and shopping.
Since mobile adoption is occurring five times faster than other technologies, you can be sure a segment of your customer base wants to interact with your site from their mobile device.
If your customers love gaming, they probably have an iPhone. If you have a strictly corporate audience, BlackBerries are your first device to target.
The younger the demographic is, the more important it is to have a mobile application.
Read more
Credit Suisse: Verizon iPhone will get 1.4M users from AT&T in 2011
An estimated 1.4 million AT&T subscribers will shift to Verizon with the advent of a Verizon iPhone in early 2011, according to a report released by Credit Suisse. Credit Suisse's report relies on a supposed February 15 launch of the Verizon iPhone (based on a Bloomberg report) and other mounting evidence that Verizon will soon get its hands on Apple's goods.
A survey conducted by Credit Suisse indicated that 23 percent of AT&T iPhone users would switch to Verizon given the opportunity — even though most of them are under contract and only 3 percent of the survey respondents said they would break their current contract. About 18 percent of iPhone users said they would switch to Verizon after their contracts expired.
Read more
A survey conducted by Credit Suisse indicated that 23 percent of AT&T iPhone users would switch to Verizon given the opportunity — even though most of them are under contract and only 3 percent of the survey respondents said they would break their current contract. About 18 percent of iPhone users said they would switch to Verizon after their contracts expired.
Read more
Subscribe to:
Posts (Atom)