Based on survey data collected in December 2011 and January of this year, the share of adults age 18 and older who own either device nearly doubled, month-over-month, growing from 10 percent to 19 percent.
January 24, 2012
Tablet Market Doubled Over the Holidays
Sales of tablets and e-readers surged over the holiday period, and almost a fifth of U.S. adults now own one of the devices, according to research by the Pew Internet and American Life Project.
Based on survey data collected in December 2011 and January of this year, the share of adults age 18 and older who own either device nearly doubled, month-over-month, growing from 10 percent to 19 percent.
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Based on survey data collected in December 2011 and January of this year, the share of adults age 18 and older who own either device nearly doubled, month-over-month, growing from 10 percent to 19 percent.
January 17, 2012
Mobile Marketing Budgets Increasing in 2012
Mobile channels such as advertising (search and display), apps and mobile websites will rake in the most in spend for brands and retailers in 2012, according to MobileMarketer. It points to increasing smartphone penetration as an indicator of mobile's place in the marketing mix.
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Mobile will account for 15.2 percent of global online ad spend in 2016, according to Berg Insight. According to the Berg, the total value of the global mobile marketing and advertising market will grow from $3.4 billion in 2010 at a compound annual growth rate of 37 percent to $22.4 billion in 2016.
December 21, 2011
Mashable Lists Connected TVs as 2012 Key Digital Trend
According to Mashable, connected TV is a key digital trend for 2012. GFK Market Analysis, Piper Jaffray, and DeutscheBank, project that 35 million smart TVs will be in consumer households around the globe by the end of 2011, and 65% of TVs sold in 2012 will be connect-capable.
Xbox has added live TV channels, and it is anticipated that Apple will launch a television within the next year and a half. YouTube is also investing millions in web-only programming that will be available on connected TVs.
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Xbox has added live TV channels, and it is anticipated that Apple will launch a television within the next year and a half. YouTube is also investing millions in web-only programming that will be available on connected TVs.
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Apps Provide Useful Second-Screen Supplement to TV
More people now watch TV while simultaneously using second screens like tablets, laptops and smartphones. A recent Nielson study showed 70 percent of tablet owners and 68 percent of smartphone owners said they use their devices while watching television.
Millennial: Kindle Fire Monthly Ad Impressions in the Hundreds of Millions
Momentum appears to be building for Amazon’s Kindle Fire. According to mobile ad network Millennial Media’s Mobile Mix report for November, ad impressions on the Kindle Fire have grown 19 percent each day since its launch in mid-November.
“We’re not just seeing millions of impressions, we’re seeing a monthly run rate of hundreds of millions of impressions,” Millennial Media said.
The company said the Kindle Fire’s growth has slightly outpaced that of the original iPad in early 2010, although it acknowledged that the $199 Fire is not only cheaper than the first iPad, but it also launched to a more mature tablet market.
Last week, Amazon said that for three straight weeks, customers purchased “well over 1 million Kindle devices per week.”
Gene Munster, an analyst for Piper Jaffray, said the number, which includes sales of both traditional Kindles and the new Kindle Fire, suggests that Amazon in on track to sell 10-12 million Kindle devices in the December quarter, instead of his initial estimate of 9 million (4 million Fires and 5 million traditional Kindles).
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“We’re not just seeing millions of impressions, we’re seeing a monthly run rate of hundreds of millions of impressions,” Millennial Media said.
The company said the Kindle Fire’s growth has slightly outpaced that of the original iPad in early 2010, although it acknowledged that the $199 Fire is not only cheaper than the first iPad, but it also launched to a more mature tablet market.
Last week, Amazon said that for three straight weeks, customers purchased “well over 1 million Kindle devices per week.”
Gene Munster, an analyst for Piper Jaffray, said the number, which includes sales of both traditional Kindles and the new Kindle Fire, suggests that Amazon in on track to sell 10-12 million Kindle devices in the December quarter, instead of his initial estimate of 9 million (4 million Fires and 5 million traditional Kindles).
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December 16, 2011
2011 WOW Award Winner Announced
At yesterday's annual employee appreciation luncheon, News Over Wireless (NOW) honored Support Manager Sakina Smith for all of her outstanding efforts in 2011. Congrats to Sakina on being the recipient of the 2011 WOW Award!
Mobile Video Continues Growth Pattern
In a December 8 eMarketer article "Online Video Viewing Passes 50% of Total US Population", mobile video usage was highlighted. eMarketer shares that mobile video adoption is poised to continue on a steep upward path for at least the next four years due to smartphone adoption, competition among operating systems and the continuity of content across devices.
“As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” said Paul Verna, eMarketer senior analyst. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”
In 2011, US smartphone viewers represent 90 percent of the mobile video population, according to eMarketer estimates. By 2015, this percentage will rise to 98.5 percent.
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“As tablets attract a larger share of video viewing, smartphones are benefiting because most tablet users also own smartphones and typically have the same apps on both devices,” said Paul Verna, eMarketer senior analyst. “With more video content flowing to these apps, users are choosing their preferred screen at any given time. Often this means toggling between tablets and smartphones, or between laptops and any number of entertainment devices.”
In 2011, US smartphone viewers represent 90 percent of the mobile video population, according to eMarketer estimates. By 2015, this percentage will rise to 98.5 percent.
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