Burger chain Five Guys Burgers & Fries is increasing its mobile presence via an iPhone application that lets hungry consumers skip the line and order their favorite meal via their smartphone.
The company released an Android version in March. The iPhone app is available for free download in Apple’s App Store.
“We had an Android app launch several months ago and we had plans to roll out an iPhone app,” said Steve Teller, project manager at Five Guys, Washington.
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August 23, 2011
Infographic: Mobile Apps, Battle of the Sexes
According to a new infographic from mobile advertising and marketing firm inneractive, men are more likely to click on mobile ads, and also more likely to be Android users. Women are far more likely to use BlackBerry devices, and a bit more likely to click on ads in IM and social networking apps.
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Millennial Media Compares 2 Years of Mobile Advertising Trends In 50th S.M.A.R.T Report
In terms of general mobile advertising growth, Millennial and Gartner reported total mobile advertising revenue in 2010 totaled $1.627B, and in June of this year, Gartner projected that the worldwide market would more than double by the end of 2011 over 2010 to total an estimated $3.309B. By 2015, however, Gartner projects total revenue to top $20.6B.
Looking at mobile vertical spending in Q2, six specific verticals experienced triple-digit growth including travel, entertainment, automotive, pharmaceuticals, retail/restaurants, and finance — the latter of which seeing an impressive 1,095% growth over Q2 2010. Retail and restaurants took the top spot for U.S. mobile verticals in Q2 while “portals & directories” took the top spot on an international scale.
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Looking at mobile vertical spending in Q2, six specific verticals experienced triple-digit growth including travel, entertainment, automotive, pharmaceuticals, retail/restaurants, and finance — the latter of which seeing an impressive 1,095% growth over Q2 2010. Retail and restaurants took the top spot for U.S. mobile verticals in Q2 while “portals & directories” took the top spot on an international scale.
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Tablets Devices Great For Consumer Engagement
Tablet devices such as the iPad are rapidly gaining in popularity around the world, and many publishers are now targeting this platform.
Advertising revenue is always a key component of any publishing businesses, so many people would like to understand the effectiveness of advertising on tablets compared to other platforms such as e-readers or even standard paper publications.
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Advertising revenue is always a key component of any publishing businesses, so many people would like to understand the effectiveness of advertising on tablets compared to other platforms such as e-readers or even standard paper publications.
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August 19, 2011
Nielsen: Android Users Prefer Mobile Apps Over Web
According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android smartphones, the average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on their phone. Of that time, two-thirds is spent on mobile apps while one-third is spent on the mobile web.
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July 18, 2011
Android Top Platform on Millennial, InMobi Networks
Android phones again accounted for more than half (54%) the impressions on the MillennialMedia mobile ad network in June, double the 26% share driven by the iPhone. BlackBerry phones generated 15% of impressions, and Symbian and Windows Phone, just 3% and 2%, respectively.
Separate data released Thursday by mobile ad network InMobi showed a much tighter race between the two top smartphone platforms, with Android accounting for 33% of impressions compared to 29% for the iPhone in North America in the second quarter. The iPhone picked up 11 percentage points from the first quarter, while Android's share dropped by four points.
About 38% of U.S. smartphone users have Android devices, compared to about 27% who use iPhones, according to comScore and Nielsen. But the Google platform's explosive growth has recently leveled off. Among people buying smartphones in the three months ending in May, Android's share was steady at 27%, while the iPhone's jumped from 10% to 17%, per Nielsen.
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Separate data released Thursday by mobile ad network InMobi showed a much tighter race between the two top smartphone platforms, with Android accounting for 33% of impressions compared to 29% for the iPhone in North America in the second quarter. The iPhone picked up 11 percentage points from the first quarter, while Android's share dropped by four points.
About 38% of U.S. smartphone users have Android devices, compared to about 27% who use iPhones, according to comScore and Nielsen. But the Google platform's explosive growth has recently leveled off. Among people buying smartphones in the three months ending in May, Android's share was steady at 27%, while the iPhone's jumped from 10% to 17%, per Nielsen.
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U.S. Mobile Advertising To Hit $1.2 Billion In 2011
A new J.P. Morgan report predicts U.S. mobile ad spending will roughly double to $1.2 billion this year, fueled by growing mobile usage.
That forecast is in line with an eMarketer projection that U.S. mobile advertising will reach $1.1 billion in 2011. The Internet Advertising Bureau estimates that mobile ad dollars totaled in the range of $550 million to $650 million last year.
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That forecast is in line with an eMarketer projection that U.S. mobile advertising will reach $1.1 billion in 2011. The Internet Advertising Bureau estimates that mobile ad dollars totaled in the range of $550 million to $650 million last year.
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