New evidence suggests Apple is at work on its own mapping and navigation solution for the iOS platform. MacRumors reports that a new "Map Data" section discovered within Apple's iOS 5 update lists licenses from nine different third-party companies that provide location-enabled services.
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June 27, 2011
ABI: The True Potential of Mobile Advertising
According to an ABI research forecast, spending on mobile advertising is expected to boom over the next five years.
The amount spent on mobile advertising in 2010 was just $2 billion and by 2012 this figure, according to ABI, would be more than $7 billion. By 2016, the figure is expected to touch $24 billion only on mobile advertising. This is significant because currently, this figure relates to the amount spent on all forms of online advertising put together.
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The amount spent on mobile advertising in 2010 was just $2 billion and by 2012 this figure, according to ABI, would be more than $7 billion. By 2016, the figure is expected to touch $24 billion only on mobile advertising. This is significant because currently, this figure relates to the amount spent on all forms of online advertising put together.
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Mobile Activities Rival PC for Smartphone Owners
Rising smartphone penetration is significantly changing the way people use their mobile devices, making activities convenient—even attractive—on the go that before were barely possible. Social media quickly became a major mobile growth category, and online video usage may be following suit.
Research from Google and the Mobile Marketing Association (MMA) conducted during the first half of 2011 in several countries around the world found internet usage via mobile is quickly becoming as important as internet usage via PC among those who own smartphones.
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Research from Google and the Mobile Marketing Association (MMA) conducted during the first half of 2011 in several countries around the world found internet usage via mobile is quickly becoming as important as internet usage via PC among those who own smartphones.
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June 7, 2011
comScore: Number of U.S. Mobile Display Advertisers More than Doubles in the Past Two Years
comScore, Inc., a leader in measuring the digital world, today released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile devices.
These findings and others will be presented in conjunction with the Mobile Marketing Association (MMA) and Where, Inc. via a live, complimentary webinar The State of the U.S. Mobile Advertising Industry and What Lies Ahead on June 8. For more information and to register, please visit: https://www1.gotomeeting.com/register/679213504.
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These findings and others will be presented in conjunction with the Mobile Marketing Association (MMA) and Where, Inc. via a live, complimentary webinar The State of the U.S. Mobile Advertising Industry and What Lies Ahead on June 8. For more information and to register, please visit: https://www1.gotomeeting.com/register/679213504.
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June 2, 2011
Wi-Fi Direct-Enabled Digital Televisions Will Approach 80 Million by 2015
The first applications to adopt Wi-Fi Direct include mobile PCs, mobile phones, and digital televisions (DTVs). These devices share a trait: they are the respective centers of the PC, CE, and mobile device clusters, and they ship in the hundreds of millions of devices annually. Wireless display of images and video is a major aim of Wi-Fi Direct, so the main display in most homes will be a key target. In-Stat's latest research report, Wi-Fi Direct: It's All About the Software, forecasts that by the year 2015 nearly 80 million DTVs will be Wi-Fi Direct-enabled.
Other details from the report include:
Other details from the report include:
- Mobile PCs will adopt Wi-Fi Direct more quickly than any other application.
- Every PC, CE device and mobile phone that ships in 2014 with Wi-Fi silicon will be Wi-Fi Direct-enabled.
- Wi-Fi Direct-enabled device shipments will reach 173 million by 2011.
May 10, 2011
Forbes: Okay, We've Killed Our Television. Now What?
This Forbes article mentions how important mobile is today, as Nielsen data now shows that fewer Americans own TV sets.
If you are not taking mobile into account you might as well hang it up.Read more
People may have begun watching online videos on their desktops or laptops but a lot of that content is being consumed on handhelds now.
The kicker is that, for right now at least, consumers seem to remember these ads more if they see them on a mobile screen than if they have seen them on the television. There are a lot of reasons that might explain that – we’ve grown accustomed to tuning out commercials or have the technology to skip over them. Also, by its personal nature – you are holding the device, after all in your hand, mobile videos are just more engaging.
A study commissions by Apple and executed by Nielsen hints at this. Reported by Apple Insider earlier this year, the study found that iAd viewers were twice as likely to recall seeing the ad, three times as likely to remember its message and five times as likely to remember the brand compared viewers who saw it on TV.
This is a drum mobile ad providers have been beating for a while and no doubt will continue to do so – that is, their ads pick up where TV leaves off or, in the case of Nielsen’s vanishing TV watchers, drops off.
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