Rising smartphone penetration is significantly changing the way people use their mobile devices, making activities convenient—even attractive—on the go that before were barely possible. Social media quickly became a major mobile growth category, and online video usage may be following suit.
Research from Google and the Mobile Marketing Association (MMA) conducted during the first half of 2011 in several countries around the world found internet usage via mobile is quickly becoming as important as internet usage via PC among those who own smartphones.
Read more
