Study: Mobile Video Ads Outperform Online Significantly

A study by Rhythm NewMedia confirms that mobile video advertising is performing significantly better than online.

The key finding that supports Rhythm’s claim is that the mobile video retention rate is superior to online. In fact, Rhythm found that the viewer retention rate after 60 seconds was 81 percent on its mobile ad network, versus 55 percent online.

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US mobile ad spend to exceed $1B by year-end: Forrester

A new report released by Forrester Research predicts that marketers will finally allocate sufficient funds into mobile, with an estimated $1 billion in spend for mobile display and search advertising by year-end.

Forrester predicts that marketers will become masters at using mobile marketing channels to generate real leads, drive foot traffic into stores and to sell products and services.

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Apple App Store Reaches 10 Billion Downloads

In less than three years, Apple’s App Store recently hit a milestone of 10 billion downloads. Launched in June of 2008, the store has grown to over 350,000 free and paid apps with over 5 billion downloaded since last June. Apple gave the user who downloaded the 10 billionth app a $10,000 gift card to the App Store.

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Who Recalls the Most Mobile Ads??

Mobile users are becoming more accepting of ads on their devices, and as of December 2010 more than a third remember seeing them.

Overall, mobile marketing agency Briabe Media and mobile social network MocoSpace found that 37% of those polled recalled seeing specific advertisements on their mobile phone. The advertisers most commonly remembered included wireless carriers, major retailers and handset manufacturers.

There was little difference in mobile ad recall between men and women, with females just 1 percentage point more likely to say they remembered a mobile ad.

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Seven Habits of Highly Effective Mobile Ad Campaigns in 2011

Faster network speeds, the growing penetration of smartphones and tablets and the development of more engaging and relevant ad formats combined to drive growth in this space by as much 80 percent in 2010, according to industry research.

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Verizon iPhone Launches in February!

The much anticipated Verizon iPhone is coming to stores February 10!

Here are some articles about the launch.

Apple: Verizon Wireless & Apple Team Up to Deliver iPhone 4 on Verizon

CNET: Everything You Need to Know About the Verizon iPhone

Engadget: Verizon iPhone 4 Video Look

Computerworld: Verizon iPhone 4 -- pros and cons for business use

PC World: Apple's iPhone Finally Comes to Verizon Network

WRAL Promotes Mobile Apps