Mobile users are becoming more accepting of ads on their devices, and as of December 2010 more than a third remember seeing them.
Overall, mobile marketing agency Briabe Media and mobile social network MocoSpace found that 37% of those polled recalled seeing specific advertisements on their mobile phone. The advertisers most commonly remembered included wireless carriers, major retailers and handset manufacturers.
There was little difference in mobile ad recall between men and women, with females just 1 percentage point more likely to say they remembered a mobile ad.
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