As more marketers from across industries begin to embrace mobile advertising, more attempts at measuring their efforts will not be far behind. Benchmarking efforts by digital advertising solutions provider MediaMind (formerly Eyeblaster) indicate that campaigns for different verticals should have different expectations—and that mobile banners see more clicks than standard banners on the PC-based internet.
In July 2010, MediaMind released statistics from 2009 showing that mobile banners beat standard banners in both clicks and conversions for automotive campaigns. Now, the higher clickthrough rate (CTR) for mobile banners can be extended across verticals.
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