Millennial Media: Top 10 Vertical Advertising Markets

Millennial Media recently shared a list of the Top 10 vertical advertising markets.

1. Portals and directories

2. Entertainment

3. Telecommunications

4. Travel

5. Finance

6. Education

7. Dating

8. CPG

9. Pharmaceuticals

10. Retail and restaurants

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Apps are a must-have element to brands’ overall marketing strategy

With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.

From pay-per-download, in-application micropayments and subscription models to free/ad-supported and branded/promotional, there are different types of applications to meet various brand objectives. And while SMS and the mobile Web still provide the widest reach, applications provide the most optimized rich media experience and help brands reach desirable affluent demographics.

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Brands can use mobile video ads to complement TV spots

Research released by Rhythm NewMedia reveals that mobile video advertising can be used as a complement to television campaigns. Data reflects ads that have achieved more than 250 million average monthly content views on iPhone, iPod touch, iPad and Android devices in the United States.

News Over Wireless supports mobile video ads for its partners.

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ABI: 27% of U.S. mobile web users have clicked ads

Twenty seven percent of U.S. subscribers accessing the mobile web have clicked on mobile advertisements, according to a Feb. 2010 consumer survey conducted by ABI Research--by comparison, only 21 percent of users had clicked on ads when the analyst firm conducted a similar study in Dec. 2008.

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Google completes AdMob purchase

Google on Thursday said it has completed its purchase of mobile advertising network AdMob and is eagerly integrating its technology into the Internet giant's services.

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BlackBerry Web consumption surges beyond 9-5 hours

BlackBerry users nationwide browse the Internet more outside of normal business hours, per a new study from Bango Inc. that may dispel the notion of that smartphone as only a working tool.

Data based on Bango traffic on BlackBerry devices indicate that 6 a.m. to 8 a.m. and 6 p.m. to 8 p.m. are the busiest times for mobile Web consumption, according to the mobile analytics and payments company. The growing availability of Wi-Fi is instrumental in this surge in off-hours Web usage.

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Report: Nearly half of all new phones sport touchscreens

In March, 24 vendors introduced 51 new cellular handsets and four new USB dongles. According to the trends, the average screen size of handsets released in March was 2.64 inches, and fully 44 percent of the phones had touchscreens.

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Mobile Marketer: Why brands must have a 360-degree mobile Web strategy

This blog post on Mobile Marketer goes over reasons why brands should go beyond a mobile-optimized site and tie mobile to traditional marketing. Read more

One way that News Over Wireless enables this through the recently updated iPhone apps for local TV stations giving users Smart URLs when they share a link with friends. This Smart URL will detect if the recipient is on mobile or their computer and provide the appropriate link.

News Over Wireless also supports local and national mobile advertising efforts on mobile web and in the iPhone app.

Millennial Media: Mobile Ads Go Beyond Phones

Millennial Media’s recent Mobile Mix report underscores the need for advertisers to consider devices beyond phones when planning their mobile buys. The top devices on Millennial's network included the iPod Touch and gaming devices such as the Sony PSP and Nintendo Wii.

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WPTV Uses iPhone News Alerts in Efforts to Identify Child

This story is a great example of how our station partners are extending their reach by using mobile.

Last Saturday afternoon, Palm Beach County sheriff's deputies picked up a young girl walking alone on the road. Because the child was hearing impaired, she couldn't tell the deputies her name or any other information.

WPTV put the word out and sent out a news alert to iPhone app users hoping to help identify the child.

The child was later identified and the Palm Beach County Sheriff's Office reported that calls came in after local media websites, including WPTV.com, published their stories.

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Android OS Exceeds iPhone OS in Q1

According to NPD Group, handsets running the Android OS accounted for 28 percent of the units sold to U.S. consumers in Q1 knocking the iPhone OS down to the No. 2 spot behind BlackBerry.

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NOW Partners Using iPhone News Alerts for Breaking News

Earlier this month, NOW released the News Alert System for iPhone apps, and many of our partners have been taking advantage of its capabilities. Check out some examples.







If you don't have an iPhone app yet, contact us for more information.

iPhone exclusive to AT&T until 2012?

Court documents discovered by Engadget show Apple asserting that their deal with AT&T for iPhone exclusivity lasts five years. There is some uncertainty surrounding the validity of these documents now, as they could have been amended.

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Mobile Ads Give Brands Big Lift

InsightExpress reports mobile ads are significantly more effective than online ads across several branding metrics. In a study of US mobile and online campaigns, exposure to mobile advertisements provided two and a half times the lift of online ads for ad awareness, for example, and a striking six times the lift in purchase intent.

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WSJ Uses Foursquare To Alert Users About Times Square Evacuation

The Wall Street Journal just checked-in on social location service Foursquare to tell people that Times Square has been evacuated due to a suspicious package (a false alarm).

Do you use Foursquare?

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