Apple is planning to charge close to $1M for mobile advertisements included in iPhone applications when its iAd initiative launches this summer.
The Wall Street Journal reports Apple could charge marketers as much as $10M for inclusion in the first wave of iAd promotions when the service goes live on iPhone and iPod touch devices in June, with the iPad scheduled to follow later this year.
By comparison, ad execs say they typically pay between $100,000 and $200,000 for similar mobile deals. The Journal adds that in addition to the exorbitant price tag, Apple is also demanding greater control over campaigns that run on the iPhone platform.
