A NOW team member described the Apple Store last weekend in Raleigh, N.C. as "a madhouse." I received word that the Charleston, S.C. store was equally as busy. Consumers were likely taking a glimpse at the new iPhone 3GS and the recently marked-down 3G models.
On June 22, Apple announced that it sold over a million iPhone 3GS models in only three days. Six million had downloaded the new iPhone 3.0 software in the first five days of its release.
New features of the 3GS include:
>Improved speed and performance (up to twice as fast as iPhone 3G)
>Longer battery life
>High-quality 3 megapixel autofocus camera
>Video recording capabilities
>Hands free voice control
The new OS includes new features such as:
>Cut, Copy and Paste
>MMS
>Spotlight™ Search
>Landscape keyboard
NPD Group's latest report shows that the two main reasons consumers have not bought iPhones are "high price" and "lack of interest." Now that there is a $99 iPhone available, the research group believes that this will "significantly expand" the market for Apple. The report also shared that one in five mobile phone owners want to purchase an iPhone but have not. Read more
June 30, 2009
June 29, 2009
Hardee's New Multimedia Ad Campaign Includes Mobile
Fast food chain Hardee’s is integrating mobile into its search for names for its new miniature biscuits.
Geo-targeted ads will run across sites and applications targeting males 18–49. Banner ads will also run on on-deck with Boost Mobile plus a variety of social networking, entertainment, sports and lifestyle mobile properties. A mobile web site is also available to support the campaign.
Read more
June 18, 2009
WISH-TV Now on the iPhone
WISH-TV now offers viewers the latest news and information from Indianapolis and Central Indiana to the iPhone and iPod Touch.
June 16, 2009
CBS Atlanta Launches iPhone App, New Mobile Web Site
CBS Atlanta recently announced the launch of its new iPhone App and a "faster, cleaner" mobile web site.
Watch the video
Watch the video
June 12, 2009
iPhone Users: Older, Watch More Video
In April, Nielsen Mobile estimated that there were 6.4 million active iPhone users in the U.S., up from 2.1 million in the same time in 2008.
The same research indicates that more than half of iPhone users are over 35 years old.
Some other characteristics of iPhone users are listed below.
The same research indicates that more than half of iPhone users are over 35 years old.
Some other characteristics of iPhone users are listed below.
- 37% watch mobile video.
- 45% have household incomes of $100K+.
- 98% use data features.
- 88% use the Internet.
- 75% download apps.
June 8, 2009
Next Hot Trend: Local Mobile Advertising
Today, a MediaPost blog entry focused on a report from The Kelsey Group which forecasts local mobile ad revenue to surpass $3.1 billion by 2013. This is a considerable increase compared to the $160 million earned in 2008. Mobile search is expected to make up $2.3 billion of that total. The report shares that local ad revenue may dip in 2010 before climbing the next year.
According to the report, 54 million use mobile web. That number is expected to reach 95 million by 2013.
Read more
According to the report, 54 million use mobile web. That number is expected to reach 95 million by 2013.
Read more
June 5, 2009
Mobile video market to grow five-fold by 2014
C-Net News reports that mobile video and TV services subscribers are expected to grow to 534 million by 2014. This information comes from a report issued by Pyramid Research. The predicted growth is attributed to increased bandwidth, lower data costs and more advanced handheld devices.
While much of the demand will stem from Europe and Asia, Pyramid estimates that the U.S. will earn $16 billion by 2014 from mobile video.
Read more
While much of the demand will stem from Europe and Asia, Pyramid estimates that the U.S. will earn $16 billion by 2014 from mobile video.
Read more
Subscribe to:
Posts (Atom)