Mobile Ad Usage High Among iPhone Users

This article shares some recent data on the behavior of iPhone users. Some interesting points include:

• One in two iPhone users who recalled seeing a mobile ad said they responded in some way.
• iPhone users are more than 2x as likely as non-iPhone users to browse the mobile web.
• Mobile web ads are the 2nd most recalled type of ads by iPhone users. SMS ranks 1st.
• Mobile ad spend is expected to rise by nearly 40% in 2009.