Jiffy Lube Participates in Local Mobile Coupon Campaign

KCCQ, an Ames, IA radio station, and Jiffy Lube worked together on a mobile couponing campaign to drive sales, increase measurability and start a two-way dialogue with listeners.

The radio station promoted a contest on-air, and listeners that entered received coupons via text message for discounts on Jiffy Lube services. The results were great, bringing Jiffy Lube 50 percent new households. They also extended the campaign.

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Eight Mobile Technologies to Watch

On January 28, Gartner released a report revealing eight mobile technologies to watch in 2009 and 2010.

• Bluetooth 3.0
• Mobile User Interfaces (UIs)
• Location Sensing
• 802.11n
• Display Technologies
• Mobile Web and Widgets
• Cellular Broadband
• Near Field Communication (NFC)

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Budweiser Sponsors Florida Newspaper's Mobile Site

As Super Bowl XLIII festivities kick off in Tampa Bay, The St. Petersburg Times and its TampaBay.com site have launched a mobile web site.

On February 1, Florida's largest newspaper will launch a mobile ad campaign featuring Anheuser-Busch’s Budweiser beer brand tied to the event.

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Automakers should use mobile to target millennials

A recent study by Microsoft shows that millennials (young adults born 1980 to 1990) prefer high-tech channels such as mobile when car shopping.

“The mobile channel is well-suited to engage millennial consumers because they have been marinating in these sorts of technologies since birth,” said Ted Ladd, senior public relations manager, U.S. commercial industries, Microsoft Corp. “Millennials favor mobility in general, both in terms of workplace expectations and in terms of how they consume information.”

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Talk Politics Blog: TV news and more on your iPhone

The UNC-CH School of Journalism's Talk Politics blog today featured a post contemplating the future of news consumption with the release of news apps for the iPhone. WRAL's new iPhone app is mentioned.

Retail giant H&M runs mobile marketing campaign in Sweden

Clothing company H&M has launched a campaign including SMS coupons, mobile banner ads placed on major carrier portals and media sites, and a mobile site with click-through slideshows and animated GIF images of the retailer’s latest garments.

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WRAL Gains Traction With iPhone Users

WRAL-TV has done a great job of promoting their new iPhone app both on air and online. This, along with the major news events of the week (Inauguration and snow) resulted in their app being listed as No. 9 in the App Store among free news apps.

Check out this Broadcasting & Cable story highlighting the app's entrance into the Top 10.

WRAL iPhone App Reaches Top 10

WRAL has taken the App Store's news category by storm -- passing hundreds of other news applications to seize the No. 10 slot among free news apps in just three weeks.

Learn more about the NOW iPhone app.

Jack in the Box launches mobile coupon campaign

Fast food franchise Jack in the Box launches a mobile coupon campaign in six states.

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Mobile Continues Momentum In 2009 With Inauguration; Potential To Be A “Wireless Woodstock”

This mocoNews.net article gives a good overview of some ways people will have access to content via mobile devices on Inauguration Day.

Super Bowl advertisers compete for free mobile ads

Blumo, a mobile marketing agency, will select one Super Bowl advertiser to receive a free mobile marketing campaign.

"Our strategy is to use this as a catalyst to get big brands to think about mobile more seriously, and it's a way to draw attention to the surprising lack of a mobile component in many of these TV ads," said Sean Bartlett, vice president of sales and marketing.

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NOW Introduces First Local TV iPhone App

Media Week announces our new iPhone app.

WRAL content now available through iPhone app

Watch the WRAL's Brian Shrader demo the new iPhone app designed by News Over Wireless.