Millennial Media: Top 10 Vertical Advertising Markets

Millennial Media recently shared a list of the Top 10 vertical advertising markets.

1. Portals and directories

2. Entertainment

3. Telecommunications

4. Travel

5. Finance

6. Education

7. Dating

8. CPG

9. Pharmaceuticals

10. Retail and restaurants

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Apps are a must-have element to brands’ overall marketing strategy

With smartphone penetration increasing steadily, mobile applications are on brands’ radar as a necessary complement to their overall marketing strategy.

From pay-per-download, in-application micropayments and subscription models to free/ad-supported and branded/promotional, there are different types of applications to meet various brand objectives. And while SMS and the mobile Web still provide the widest reach, applications provide the most optimized rich media experience and help brands reach desirable affluent demographics.

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Brands can use mobile video ads to complement TV spots

Research released by Rhythm NewMedia reveals that mobile video advertising can be used as a complement to television campaigns. Data reflects ads that have achieved more than 250 million average monthly content views on iPhone, iPod touch, iPad and Android devices in the United States.

News Over Wireless supports mobile video ads for its partners.

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ABI: 27% of U.S. mobile web users have clicked ads

Twenty seven percent of U.S. subscribers accessing the mobile web have clicked on mobile advertisements, according to a Feb. 2010 consumer survey conducted by ABI Research--by comparison, only 21 percent of users had clicked on ads when the analyst firm conducted a similar study in Dec. 2008.

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Google completes AdMob purchase

Google on Thursday said it has completed its purchase of mobile advertising network AdMob and is eagerly integrating its technology into the Internet giant's services.

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BlackBerry Web consumption surges beyond 9-5 hours

BlackBerry users nationwide browse the Internet more outside of normal business hours, per a new study from Bango Inc. that may dispel the notion of that smartphone as only a working tool.

Data based on Bango traffic on BlackBerry devices indicate that 6 a.m. to 8 a.m. and 6 p.m. to 8 p.m. are the busiest times for mobile Web consumption, according to the mobile analytics and payments company. The growing availability of Wi-Fi is instrumental in this surge in off-hours Web usage.

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Report: Nearly half of all new phones sport touchscreens

In March, 24 vendors introduced 51 new cellular handsets and four new USB dongles. According to the trends, the average screen size of handsets released in March was 2.64 inches, and fully 44 percent of the phones had touchscreens.

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