In its latest report, Nielsen shared that consumers are viewing an average if 2 hours of mobile video per month with teens viewing 7 hours.
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December 18, 2009
Local Mobile News of High Interest to Consumers
While we at News Over Wireless are not as "surprised" as the author of the article below, it is quite exciting to learn just how much interest there is in live local news programming on mobile devices.
According to a survey conducted by Magid Media Labs in partnership with the Open Mobile Video Coalition, close to 90 percent of mobile subscribers are interested.
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According to a survey conducted by Magid Media Labs in partnership with the Open Mobile Video Coalition, close to 90 percent of mobile subscribers are interested.
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December 17, 2009
My Local TV Pop Up Promotion on Sprint TV
Yesterday, the My Local TV video channel was featured in a pop up message to Sprint TV users. All News Over Wireless partners that provide video are included in this video channel.
December 10, 2009
KARE 11's iPhone App Launches
KARE 11's iPhone App launched on December 8 and has reached No. 7 in the App Store's top free news apps.
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The station is promoting on-air, online and on their social networking sites.
December 7, 2009
Yahoo predicts 'exponential' growth in mobile advertising
On December 3 at the Reuters Global Media Summit, Yahoo shared their expectations for "exponential" growth in mobile advertising.
"If you just look at the growth rates on mobile, they're incredible, they're extraordinary, but you have to just remember that they're starting with a small base," said Hilary Schneider, executive vice president of Yahoo North America.
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"If you just look at the growth rates on mobile, they're incredible, they're extraordinary, but you have to just remember that they're starting with a small base," said Hilary Schneider, executive vice president of Yahoo North America.
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October 9, 2009
Nielsen: Mobile Web Grows By 34 Percent in July
On September 30, Nielsen shared data showing mobile web usage jumped 34 percent year-over-year when comparing July 2008's 42.5 million visitors with July 2009's 56.9 million. The growth is attributed largely to seniors (67 percent increase!), teens (45 percent increase) and a growing number of women (43 percent increase). In July, women made up 53 percent of the mobile web audience traditionally known to be dominated by males.
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September 18, 2009
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