Nielsen's State of the Media: The Mobile Media Report shares a number of key findings, including:
>62 percent of smartphone users have downloaded apps on their devices.
>28.6 percent of the U.S. smartphone market is made up of Apple manufactured devices.
>44 percent of the U.S. smartphone market is running devices that use the Android operating system.
>83 percent of all smartphone app downloaders use Android or Apple iOS smartphone devices and they mostly discover apps by searching the top app stores and relying on recommendations.
>49 percent of mobile consumers say they frequently use smartphones while they shop.
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December 16, 2011
Mobile Reach: Smartphone Penetration Hits 44%
Nielsen reported Thursday that U.S. mobile subscribers with smartphones has reached 44 percent, led by adoption among those ages 18 to 34.
That is more than double the 18 percent of two years ago and on track to meet Nielsen’s projection that half of American mobile users will have smartphones by the end of 2011. (comScore estimates U.S. smartphone penetration somewhat lower, at 38.5% as of the end of October.)
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That is more than double the 18 percent of two years ago and on track to meet Nielsen’s projection that half of American mobile users will have smartphones by the end of 2011. (comScore estimates U.S. smartphone penetration somewhat lower, at 38.5% as of the end of October.)
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November 22, 2011
Smartphones Now Account for 59% of All Handsets Sold in the US
According to The NPD Group, the share of mobile phone handset sales that are smartphones continues to climb in the US, reaching 59 percent in the third quarter (Q3) of 2011, an increase of 13 percentage points since Q3 of 2010.
Led by continued steady sales for Apple's iPhones, the top five best-selling mobile phone handsets in Q3 were as follows:
1. Apple iPhone 4
2. Apple iPhone 3GS
3. HTC EVO 4G
4. Motorola Droid 3
5. Samsung Intensity II
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Led by continued steady sales for Apple's iPhones, the top five best-selling mobile phone handsets in Q3 were as follows:
1. Apple iPhone 4
2. Apple iPhone 3GS
3. HTC EVO 4G
4. Motorola Droid 3
5. Samsung Intensity II
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November 8, 2011
Pew Research Center Talks Tablets
On October 25, Pew Research Center published a study surrounding tablets and how they will impact news consumption. According to Pew, 11 percent of U.S. adults own a tablet computer of some kind. More than half of those people get news on their tablet daily; however, a majority are not willing to pay for news content on these devices.
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October 14, 2011
Nielsen: 40% of Tablet and Smartphone Owners Use Them While Watching TV
Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day.
Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.
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Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.
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October 13, 2011
Mobile Devices Account for a Growing Portion of Web Traffic
Mobile devices, which includes smartphones and tablets, now account for 7 percent of worldwide traffic on the Web, according to a report issued Tuesday by comScore, which monitors online trends.
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