News Over Wireless * Daily

November 8, 2011

Pew Study Infographic: 53% of Tablet Users Get News Daily

Pew Research Center Talks Tablets

On October 25, Pew Research Center published a study surrounding tablets and how they will impact news consumption. According to Pew, 11 percent of U.S. adults own a tablet computer of some kind. More than half of those people get news on their tablet daily; however, a majority are not willing to pay for news content on these devices.

Nielsen: 40% of Tablet and Smartphone Owners Use Them While Watching TV

Roughly 40 percent of tablet and smartphone owners in the U.S. used their devices daily while watching TV, while only 14 percent of eReader owners said they watched TV while using their device every day.

Email was the top activity for both men and women during television programming and commercial breaks. In addition, women reported engaging in social networking more than men, while men checked sports scores more often.

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October 13, 2011

Mobile Devices Account for a Growing Portion of Web Traffic

Mobile devices, which includes smartphones and tablets, now account for 7 percent of worldwide traffic on the Web, according to a report issued Tuesday by comScore, which monitors online trends.

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September 27, 2011

Michael Jackson Doctor Trial App

Fox 11 in Los Angeles promotes their Michael Jackson Doctor Trial App. The app shot up to No. 1 in the paid news apps category in less than 24 hours!

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September 21, 2011

Time Spent on Mobile Equals That of Print

At the paidContent Advertising conference on September 15, eMarketer CEO Geoff Ramsey shared that time spent on mobile among U.S. adults ranks third at 50 minutes a day, now equaling the combined time spent on magazines and newspapers.

One in Ten Mobile Users Redeem Coupons

eMarketer estimates that nearly 20 million US adults will redeem a mobile coupon this year, including coupons or codes received via SMS, applications and mobile web browsers; quick response codes for redemption online or offline; and group buying coupons purchased via mobile. By 2013, the number using such coupons will nearly double, and 16.5% of all US adult mobile phone users will redeem a coupon that year. Among smartphone users, penetration is significantly higher.