AT&T reported second quarter earnings increased 26 percent, galvanized by growing wireless data usage and continued consumer interest in Apple's iPhone. AT&T's net income rose to $4.02 billion in Q2, up from $3.2 billion a year ago; consolidated revenues totaled $30.8 billion, up 0.6 percent over the year-earlier quarter, heralding the operator's second consecutive quarter with a year-over-year revenue increase.
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July 23, 2010
Verizon Wireless data revenues jump 23.8 percent in Q2
Verizon Wireless increased total revenues 3.4 percent year-over-year, buoyed by 5.2 percent growth in service revenues and a 23.8 percent jump in data revenues.
It added 1.4 million total net customers during the quarter and now boasts 92.1 million total subscribers. With other segments such as ereaders, the total number of wireless connections surged to 99.7 million.
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It added 1.4 million total net customers during the quarter and now boasts 92.1 million total subscribers. With other segments such as ereaders, the total number of wireless connections surged to 99.7 million.
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July 22, 2010
Survey: Consumers prefer mobile advertisements
The Global E-mail Attitudes survey of 13,000 consumers in 13 countries found that most people are receptive to marketing e-mails sent to their cell phones.
In fact, 58 percent made a purchase after reading one of these not-so-junk e-mails. And one in seven U.S. consumers purchased after reading a promotional text message.
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In fact, 58 percent made a purchase after reading one of these not-so-junk e-mails. And one in seven U.S. consumers purchased after reading a promotional text message.
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July 21, 2010
Mobile Advertisers Prepare for Back-To-School
According to Microsoft, advertisers are showing great interest in behavioral and custom database targeting. The company also said that its mobile advertising inventory increased dramatically from last year’s back-to-school period.
"Brands are getting serious about how they approach mobile," said Erin Wilson, specialist sales executive at Microsoft Mobile Advertising, New York. "We are no longer in a test phase and budgets are getting even more serious."
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"Brands are getting serious about how they approach mobile," said Erin Wilson, specialist sales executive at Microsoft Mobile Advertising, New York. "We are no longer in a test phase and budgets are getting even more serious."
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Forecast: App store downloads to top 25 billion by 2015 Read more: Forecast: App Store Downloads to Top 25 B by 2015
The annual number of consumer-oriented application downloads from dedicated app stores is expected to increase from fewer than 2.6 billion in 2009 to more than 25 billion in 2015, according to a new forecast issued by Juniper Forecast.
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Juniper Forecast: Mobile App Downloads To Reach 25B By 2015
A new report published by Juniper Research suggests mobile app downloads will surpass 25 billion by 2015, up from just 2.6B in 2009.
The transition to an app-centric environment has also benefited more established storefronts such as GetJar, which passed 1B downloads earlier this month.
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The transition to an app-centric environment has also benefited more established storefronts such as GetJar, which passed 1B downloads earlier this month.
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