Borrell: Mobile Users Respond To Location-Based Ads, Coupon Biz To Hit $57 Billion in 2014

Borrell Associates are sharing the results of new survey showing one-quarter of U.S. adults have used location-based mobile services. The Mobile Marketing Association survey, conducted in partnership with Luth Research, also found that mobile users are more likely to respond to mobile advertising delivered with location-based targeting than regular ads.

Overall, 91 percent of American adults own a cell phone, according to the survey. Within this group, 26 percent have used a map, navigation tool or some other mobile service that determines their location.

While 10 percent of cell phone owners use a mobile location-based service at least once a week, the number is much higher for iPhone owners at 63 percent.

In addition, Borrell predicts mobile coupons growing from $2.7 billion in 2009 to $57 billion in 2014. Mobile advertising will grow from a $285 million business in 2009 to $11.3 billion by 2014 -- increasing from about one-tenth of total mobile spending to about one-fifth.

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Six Flags maximizes fun for guests with mobile Fun Finder offering

Theme park giant Six Flags is using mobile to provide an interactive tour of its locations to help guests maximize their fun.

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Pepsi drives participation in multichannel campaign with mobile video ads

PepsiCo is driving awareness and participation in its "Pepsi: The Game" program via a mobile video campaign in India.

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Rolex taps mobile to make print ad more interactive

Rolex is just one of several companies that took part in the image recognition-enabled ads that are included in this month’s issue of W Magazine. Mobile social media technology company, Pongr partnered with the magazine to make the ads interactive for the publication’s readers.

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Borrell: Local Mobile Ad Spend to Double This Year

According to a Borrell Associates forecast, local mobile spending will double in 2010 as it begins a similar 5-year boom.

"If this were a drag race, the pacer car just exited the track and everyone's hitting the gas," said CEO Gordon Borrell. "With mobile devices already in the hands of 80% of consumers and devices suddenly becoming more graphical and useful, local mobile marketing appears to be on a very fast jag."

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FCC Chairman Mentions News Over Wireless in NAB Keynote Speech

On April 13, FCC Chairman Julius Genachowski gave his keynote address at the NAB Show in Las Vegas. In the keynote, he mentioned LIN TV and News Over Wireless' partnership when he discussed innovations in the industry.

Read the transcript [PDF]

SMS Being Used Successfully by Scotty P's Hamburgers

A Texas fast food chain, Scotty P's Hamburgers, has used SMS to increase lunch traffic. If business is slow at one of the locations, they send out SMS coupons to patrons that dine at that location. The result of one campaign was a 12 percent response rate with zero opt-outs.

News Over Wireless can help with your SMS needs. Contact us to find out more information.

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