The iPhone is generating more buzz as the media speculates on the release of a $99 iPhone in 2009. This MSNBC article suggests that a new iPhone with less features will be released this summer. An upgraded iPhone 3G is also anticipated.
Another article I read also suggested that a cheaper iPhone could be on the way along with a lower-cost model targeting India and China as well as a 32G version available in multiple colors.
February 11, 2009
February 10, 2009
Mobile Video Growth Continues
MediaWeek published an article about the growing popularity of mobile video, including long-form videos. Data from Nielsen suggests that many watching mobile videos are actually watching their favorite TV shows on their handsets. This breaks from the idea that users prefer short video clips; however, NBC and CBS both "chapter" long-form videos to make for a better user experience.
February 5, 2009
Google's Latitude Released
Google has launched a new mobile app named Latitude that works with Google Maps and allows users to track the approximate locations of friends.
Google is well aware of privacy concerns, so they have made it an opt-in app. There are also some other security features such as the ability to customize the level of detail each friend is able to see on your exact location.
I read an article on MediaPost that discusses how this could impact mobile advertising even though this is not mentioned at all in Google's press release. The technology used could easy play into location-based mobile advertising, which is incredibly desirable for advertisers.
It is currently only available on Blackberry, S60 and Windows Mobile, with Android and iPhone coming soon. It can also be used on your computer.
Google is well aware of privacy concerns, so they have made it an opt-in app. There are also some other security features such as the ability to customize the level of detail each friend is able to see on your exact location.
I read an article on MediaPost that discusses how this could impact mobile advertising even though this is not mentioned at all in Google's press release. The technology used could easy play into location-based mobile advertising, which is incredibly desirable for advertisers.
It is currently only available on Blackberry, S60 and Windows Mobile, with Android and iPhone coming soon. It can also be used on your computer.
1-800-Flowers Adds the iPhone to Media Mix
In hopes of capitalizing on Valentine's Day, this florist now has an app in the App Store. Users can send flowers and other gifts via the app. Read more.
February 4, 2009
Arizona Bank Offers Mobile Access
Arizona State Credit Union now offers customers a mobile banking site with the same functionality as their Internet site.
Some cool features for users include:
Some cool features for users include:
- Access to account details
- Text message alerts with account balance and transaction history
February 3, 2009
Hits and Misses of Superbowl XLIII
Many in the mobile industry are voicing their opinions on mobile's role (or lack thereof) in Superbowl XLIII. MobileMarketingProfits.com posted a great video summary of what worked, what didn't and some missed opportunities for mobile marketing.
February 2, 2009
NFL Uses SMS Service For Stadium Security
Fans at Super Bowl XLIII used text messaging to report disorderly conduct in Raymond James Stadium yesterday. They were able to send messages directly to the security command center. The service is being used by other professional leagues and universities.
Read more
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