Two NOW Partners Named 2012 Appy Award Finalists!

The 2012 Appy Award Finalists were announced today, and we're excited to share that two NOW partners were selected.

Fox's Michael Jackson Doctor Trial app is a finalist in the News Category. It launched in September 2011 as Conrad Murray's trial took center stage in Los Angeles. The app features live video straight from the courtroom, photo galleries, documents and the latest news. It was mentioned in numerous publications and even highlighted on-air on Entertainment Tonight. Download the app

WRAL.com's Behind Bars app is a finalist in the Wildcard Category. The app features mugshots from the Triangle area of North Carolina and offers users the opportunity to buy photos from different counties. Download the app

Awards are announced on March 19.

Time Spent In Mobile Far Outpaces Ad Spending

In a new study, the mobile advertising and analytics firm Flurry says mobile is the most imbalanced medium when it comes to ad spending versus time spent, at 1% compared to 23%. That makes the split of ad spending and time spent on the desktop Web -- at 16% versus 22% -- look a lot better.

By contrast, print gets 29% of ad dollars but only 6% of time spent. Flurry derived the cross-media figures from publicly available sources including comScore, Veronis Suhler, Mary Meeker, Alexa and its own data tracking more than 140,000 iOS and Android apps.

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