August 25, 2011

Promote Mobile During Weather Emergencies

Mobile can provide your viewers with potentially life-saving news and information. Don't forget to promote your mobile offerings during weather emergencies, especially if there is a chance parts of your viewing area may lose power. Check out this example from WRAL-TV, and send your promotional examples to lblake@newsoverwireless.com.

August 24, 2011

Two in Five Mobile Owners Use Internet on the Go

The US mobile web population will be up almost 25% this year as 97.3 million mobile owners log on to the internet from their device at least monthly, eMarketer estimates.

By 2015, more than three in five mobile users and almost half the total US population will be using the mobile internet, eMarketer forecasts.

“The rapidly expanding smartphone and mobile internet user populations raise the stakes for marketers and make the mobile web more of an imperative than ever,” said Noah Elkin, eMarketer principal analyst for mobile.


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August 23, 2011

Mobile Advertising: The Next Generation

With mobile device adoption enjoying hockey-stick growth, stakeholders in the mobile ecosystem--carriers, app and platform developers, and of course advertisers--are scrambling to figure out new ways to capitalize on consumers’ mobile habits. However their efforts play out, it's pretty clear that Web advertisers are no longer in familiar, banner-ad-dominated desktop browser territory.

PC World highlights some of the opportunities and challenges in mobile advertising...

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Five Guys Boosts Food Sales via Mobile Ordering App

Burger chain Five Guys Burgers & Fries is increasing its mobile presence via an iPhone application that lets hungry consumers skip the line and order their favorite meal via their smartphone.

The company released an Android version in March. The iPhone app is available for free download in Apple’s App Store.

“We had an Android app launch several months ago and we had plans to roll out an iPhone app,” said Steve Teller, project manager at Five Guys, Washington.

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Infographic: Mobile Apps, Battle of the Sexes

According to a new infographic from mobile advertising and marketing firm inneractive, men are more likely to click on mobile ads, and also more likely to be Android users. Women are far more likely to use BlackBerry devices, and a bit more likely to click on ads in IM and social networking apps.


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Millennial Media Compares 2 Years of Mobile Advertising Trends In 50th S.M.A.R.T Report

In terms of general mobile advertising growth, Millennial and Gartner reported total mobile advertising revenue in 2010 totaled $1.627B, and in June of this year, Gartner projected that the worldwide market would more than double by the end of 2011 over 2010 to total an estimated $3.309B. By 2015, however, Gartner projects total revenue to top $20.6B.

Looking at mobile vertical spending in Q2, six specific verticals experienced triple-digit growth including travel, entertainment, automotive, pharmaceuticals, retail/restaurants, and finance — the latter of which seeing an impressive 1,095% growth over Q2 2010. Retail and restaurants took the top spot for U.S. mobile verticals in Q2 while “portals & directories” took the top spot on an international scale.


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Tablets Devices Great For Consumer Engagement

Tablet devices such as the iPad are rapidly gaining in popularity around the world, and many publishers are now targeting this platform.

Advertising revenue is always a key component of any publishing businesses, so many people would like to understand the effectiveness of advertising on tablets compared to other platforms such as e-readers or even standard paper publications.


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August 19, 2011

Nielsen: Android Users Prefer Mobile Apps Over Web

According to first-reported data from Nielsen Smartphone Analytics, a new effort that tracks and analyzes data from on-device meters installed on thousands of iOS and Android smartphones, the average Android consumer in the U.S. spends 56 minutes per day actively interacting with the web and apps on their phone. Of that time, two-thirds is spent on mobile apps while one-third is spent on the mobile web.

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