Forrester's recently released "State of Consumers And Technology" declared 2010 the "year of the personal device."
Despite the hype around the iPad's launch this year, tablets didn't warrant much attention in the report, probably because competitors to the Apple device are just starting to roll out, with Samsung's Android-based Galaxy Tab launching next month and several others by year's end and in the first quarter of 2011.
Cell phones were identified as the most widely used device, with 73% of U.S. adults regularly using handsets, followed by PCs (58%), printers (56%), DVD player (55%) and digital cameras (53%).
The report also indicated 7% have downloaded mobile applications. That proportion is significantly smaller than the finding in a recent Pew Internet Project report that 29% of adult mobile users have downloaded a mobile app. One possible reason for the difference is survey size: Forrester's data was based on a nationwide sample of 30,452 adult mobile phone owners, while Pew's was drawn from a sample of 2,252.
One thing that's clear is the gap between smartphone and regular phone uses. A separate study from Nielsen this month said that as of June, 59% of smartphone owners and nearly 9% of feature phone owners report having downloaded a mobile app in the last 30 days. The recent spate of research reports on mobile apps also agree, not surprisingly, that younger users are the most avid mobile content fans.
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September 30, 2010
News Over Wireless Sponsors Local Mobile Advertising Conference
News Over Wireless was a sponsor for Borrell Associates: Local Mobile Advertising Conference September 27-29.
Android Tops Windows Mobile in Smartphone Share
Google's Android mobile operating system has now passed Windows Mobile in smartphone market share, according to a new report from comScore.
The firm's results claim that only Google's Android made gains for three months ending in July, and that RIM, Apple, and Microsoft all lost ground. ComScore also found that Samsung slightly widened its lead over LG, in terms of overall OEMs.
The report, released Wednesday, tracks mobile subscribers and their smartphones - not overall phones - for the three-month period ending in July. The firm also compared its results with the tallies from the prior three-month period ended in April.
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The firm's results claim that only Google's Android made gains for three months ending in July, and that RIM, Apple, and Microsoft all lost ground. ComScore also found that Samsung slightly widened its lead over LG, in terms of overall OEMs.
The report, released Wednesday, tracks mobile subscribers and their smartphones - not overall phones - for the three-month period ending in July. The firm also compared its results with the tallies from the prior three-month period ended in April.
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Nielsen: iPad Owners Younger, More Receptive of Ads
A new study by Nielsen about mobile device users revealed some interesting statistics about Apple iPad owners. First, they tend to be younger men, and second, they tend to be more susceptible to advertising than most (which may be how they ended up with an iPad to begin with).
To complete the study, Nielsen surveyed over 5,000 owners of portable devices, including the Kindle, smartphones, netbooks and more in addition to the iPad. Of those polled, 400 owned an iPad, and the majority of those 400 were young males: 65 percent were male, and 63 percent aged 35 or younger.
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To complete the study, Nielsen surveyed over 5,000 owners of portable devices, including the Kindle, smartphones, netbooks and more in addition to the iPad. Of those polled, 400 owned an iPad, and the majority of those 400 were young males: 65 percent were male, and 63 percent aged 35 or younger.
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September 29, 2010
September 23, 2010
Geotargeted mobile coupons and ads more effective than online
Mobile coupons and ads that are targeted by location are more effective than online coupons and ads, according to Jill Dvorak, a FitForCommerce executive.
Here are some of the highlights from her Mobile Marketer interview.
Geotargeted coupons and ads will have a much higher redemption rates than online versions, and can potentially make a non-shopper into a shopper by adding that extra incentive.
Affluent shoppers are currently spending the most per demographic on mobile sites as they were the majority of the first adopters to have phones capable of surfing and shopping.
Since mobile adoption is occurring five times faster than other technologies, you can be sure a segment of your customer base wants to interact with your site from their mobile device.
If your customers love gaming, they probably have an iPhone. If you have a strictly corporate audience, BlackBerries are your first device to target.
The younger the demographic is, the more important it is to have a mobile application.
Read more
Here are some of the highlights from her Mobile Marketer interview.
Geotargeted coupons and ads will have a much higher redemption rates than online versions, and can potentially make a non-shopper into a shopper by adding that extra incentive.
Affluent shoppers are currently spending the most per demographic on mobile sites as they were the majority of the first adopters to have phones capable of surfing and shopping.
Since mobile adoption is occurring five times faster than other technologies, you can be sure a segment of your customer base wants to interact with your site from their mobile device.
If your customers love gaming, they probably have an iPhone. If you have a strictly corporate audience, BlackBerries are your first device to target.
The younger the demographic is, the more important it is to have a mobile application.
Read more
Credit Suisse: Verizon iPhone will get 1.4M users from AT&T in 2011
An estimated 1.4 million AT&T subscribers will shift to Verizon with the advent of a Verizon iPhone in early 2011, according to a report released by Credit Suisse. Credit Suisse's report relies on a supposed February 15 launch of the Verizon iPhone (based on a Bloomberg report) and other mounting evidence that Verizon will soon get its hands on Apple's goods.
A survey conducted by Credit Suisse indicated that 23 percent of AT&T iPhone users would switch to Verizon given the opportunity — even though most of them are under contract and only 3 percent of the survey respondents said they would break their current contract. About 18 percent of iPhone users said they would switch to Verizon after their contracts expired.
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A survey conducted by Credit Suisse indicated that 23 percent of AT&T iPhone users would switch to Verizon given the opportunity — even though most of them are under contract and only 3 percent of the survey respondents said they would break their current contract. About 18 percent of iPhone users said they would switch to Verizon after their contracts expired.
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September 21, 2010
Mobile App Ads To Soar To $8B By 2015
Mobile apps advertising will rocket to more than $8 billion in five years, according to a recent Borrell Associates forecast.
Part of this comes from the growth in receiving mobile ad messaging across a broader range of electronic devices, according to the Williamsburg, VA-based media researcher.
Right now, Borrell says one in every five computing devices can receive mobile app advertising in 2010, but that this will triple to three in five devices by 2015.
Fifteen percent of the $8 billion business, or $1.2 billion, will come from local advertising. This year will end with $305 million in mobile app advertising, which more than doubles in 2011 to $685 million.
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Part of this comes from the growth in receiving mobile ad messaging across a broader range of electronic devices, according to the Williamsburg, VA-based media researcher.
Right now, Borrell says one in every five computing devices can receive mobile app advertising in 2010, but that this will triple to three in five devices by 2015.
Fifteen percent of the $8 billion business, or $1.2 billion, will come from local advertising. This year will end with $305 million in mobile app advertising, which more than doubles in 2011 to $685 million.
Read more
September 20, 2010
24 Percent of U.S. adults use apps on their cell phones
Nearly a quarter of U.S. adults are now using mobile apps, according to a survey by the Pew Internet Project.
The popularity of apps has grown substantially since the advent of what Pew calls "apps culture" which can be traced back to the introduction of Apple's first iPhone in 2007.
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The popularity of apps has grown substantially since the advent of what Pew calls "apps culture" which can be traced back to the introduction of Apple's first iPhone in 2007.
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September 14, 2010
Mobile to Play Major Role in Holiday Marketing Strategies
According to Mobile Marketer, brands are going all in to ramp up their multichannel marketing strategy in preparation for the upcoming holiday season.
The article highlighted mobile's ability to make traditional media campaigns actionable and measurable via SMS and mobile bar codes. SMS, mobile web and apps can be used to get the word out about holiday sales, while brands can turn to mobile advertising to achieve sales goals.
"I suspect when we all look back--and we will--to try to understand when mobile moved from interesting to nice-to-have to the heart of an all-channel brand program, it will be Christmas 2010 we all nod knowingly and nostalgically about," said Thom Kennon, New York-based vice president of strategy at Wunderman, part of WPP's Young & Rubicam Brands.
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The article highlighted mobile's ability to make traditional media campaigns actionable and measurable via SMS and mobile bar codes. SMS, mobile web and apps can be used to get the word out about holiday sales, while brands can turn to mobile advertising to achieve sales goals.
"I suspect when we all look back--and we will--to try to understand when mobile moved from interesting to nice-to-have to the heart of an all-channel brand program, it will be Christmas 2010 we all nod knowingly and nostalgically about," said Thom Kennon, New York-based vice president of strategy at Wunderman, part of WPP's Young & Rubicam Brands.
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September 10, 2010
Gartner: Android will surpass RIM's BlackBerry this year
Google's Android platform will inch past Research In Motion's BlackBerry operating system as the world's second largest smartphone platform this year--and will only keep growing from there, according to a new report from research firm Gartner.
Gartner predicts Android's market share will grow to almost 30 percent in 2014. Click here for more. Symbian, which is heavily backed by Nokia, will remain the world's top smartphone platform by market share through 2014, Gartner said, but Android is set for an astronomical rise. According to Gartner, Android will capture 17.7 percent of the smartphone market this year, slightly more than BlackBerry's 17.5 percent share. Symbian will remain on top with 40.1 percent this year, while Apple's iOS will come in fourth with 15.4 percent of the market in 2010.
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Gartner predicts Android's market share will grow to almost 30 percent in 2014. Click here for more. Symbian, which is heavily backed by Nokia, will remain the world's top smartphone platform by market share through 2014, Gartner said, but Android is set for an astronomical rise. According to Gartner, Android will capture 17.7 percent of the smartphone market this year, slightly more than BlackBerry's 17.5 percent share. Symbian will remain on top with 40.1 percent this year, while Apple's iOS will come in fourth with 15.4 percent of the market in 2010.
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IPhone Notches A Monthly Gain In Web Share
Android may be gaining share on Apple's iOS, but that doesn't mean the iPhone itself isn't still going strong as an individual smartphone. Apple's signature device accounted for a 37% share of mobile Web use in August, up a percentage point from the prior month, presumably on the strength of iPhone 4 sales, according to data released by Web measurement firm Quantcast.
Quantcast issued monthly data on mobile Web share based on operating system, showing Android still well behind iOS but continuing to gain ground, with 25% share to iOS' 56%. But in comparing mobile Web use by manufacturer rather than operating system, the latest Quantcast research shows the iPod touch in August dropped from a 20% to a 19% share.
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Quantcast issued monthly data on mobile Web share based on operating system, showing Android still well behind iOS but continuing to gain ground, with 25% share to iOS' 56%. But in comparing mobile Web use by manufacturer rather than operating system, the latest Quantcast research shows the iPod touch in August dropped from a 20% to a 19% share.
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IDC: Smartphone shipments to surge 55% this year
Research firm IDC said it expects the smartphone market to grow 55 percent in 2010, a greater increase than its previous prediction.
IDC said it now expects handset vendors to ship 269.6 million smartphones this year, compared with the 173.5 million units shipped in 2009. The estimate is 10 percent higher than IDC had previously estimated. The research firm said the introduction of several new smartphones--including Apple's iPhone 4, Research In Motion's BlackBerry Torch and the HTC Evo--caused it to increase its forecast. The smartphone market also will be crowded by more phones running Google's Android platform, IDC said.
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IDC said it now expects handset vendors to ship 269.6 million smartphones this year, compared with the 173.5 million units shipped in 2009. The estimate is 10 percent higher than IDC had previously estimated. The research firm said the introduction of several new smartphones--including Apple's iPhone 4, Research In Motion's BlackBerry Torch and the HTC Evo--caused it to increase its forecast. The smartphone market also will be crowded by more phones running Google's Android platform, IDC said.
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September 8, 2010
Trending Up For Mobile Web
Based on consumer activity measurements in December 2009 and May 2010, Mobile Web Up's internal analysis shows that the population of consumers in the USA who look at websites on smartphones is growing nearly 40 percent a year.
By the end of 2010, the trend predicts 91 million Americans will view websites on mobile phones each month. "This is consistent with other signs of phenomenal growth in mobile web use," says Aaron Maxwell, mobile web design expert and founder of Mobile Web Up. "The consensus is that by 2015, fully one half of all web consumption worldwide will be on smartphones and other handheld devices. Ultimately, the mobile web will actually exceed the traditional, desktop-and-laptop internet in day to day use."
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By the end of 2010, the trend predicts 91 million Americans will view websites on mobile phones each month. "This is consistent with other signs of phenomenal growth in mobile web use," says Aaron Maxwell, mobile web design expert and founder of Mobile Web Up. "The consensus is that by 2015, fully one half of all web consumption worldwide will be on smartphones and other handheld devices. Ultimately, the mobile web will actually exceed the traditional, desktop-and-laptop internet in day to day use."
Read more
September 7, 2010
Cell Phones and American Adults
Pew Internet has published some useful demographics about cell phone usage in the U.S. Here are a few points:
>82% of American adults own a cell phone, Blackberry, iPhone or other device that is also a cell phone.
>Texting by adults has increased over the past 9 months from 65% of adults sending and receiving texts in September 2009 to 72% texting in May 2010.
>Teens ages 12-17 send and receive, on average, 5 times more texts per day than adult texters.
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>82% of American adults own a cell phone, Blackberry, iPhone or other device that is also a cell phone.
>Texting by adults has increased over the past 9 months from 65% of adults sending and receiving texts in September 2009 to 72% texting in May 2010.
>Teens ages 12-17 send and receive, on average, 5 times more texts per day than adult texters.
Read more
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