A new mobile marketing survey from Harris Interactive says that the demographic group most interested in receiving mobile advertising is mobile owners with children.
This group is interested in receiving opt-in alerts from brands, says the study, and the adults in households with children are also generally more "promotionally active" than others, meaning more likely to take part in marketing promotions like couponing, discounts and daily deals.
Those with children under 6-years old were the most receptive to this form of advertising, with 35% in favor of opt-in alerts that arrived via their mobile phone.
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August 31, 2010
App Store Reaches 250,000 Total Apps, Nearly 25K For The iPad Alone
Apple's App Store has reached 250,000 total apps, reaching yet another important milestone in its short existence.
According to 148Apps.biz, who keeps a running tab on app store metrics, Apple’s U.S. App Store passed the quarter million mark on Friday, just two years and 49 days after it opened to the world. As of Saturday morning, there were 251,007 applications from 50,304 publishers available for download for the iPhone, iPad or iPod touch. AppShopper.com, which keeps a similar list, has the total pegged at 253,777 apps, including 24,334 for the iPad.
Roughly 70% of the offerings on Apple’s store are paid apps, while the Android Market, by contrast, has 64% that are free. Other interesting tidbits include the average app approval delay of 6.79 days with a maximum delay of 52 days.
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According to 148Apps.biz, who keeps a running tab on app store metrics, Apple’s U.S. App Store passed the quarter million mark on Friday, just two years and 49 days after it opened to the world. As of Saturday morning, there were 251,007 applications from 50,304 publishers available for download for the iPhone, iPad or iPod touch. AppShopper.com, which keeps a similar list, has the total pegged at 253,777 apps, including 24,334 for the iPad.
Roughly 70% of the offerings on Apple’s store are paid apps, while the Android Market, by contrast, has 64% that are free. Other interesting tidbits include the average app approval delay of 6.79 days with a maximum delay of 52 days.
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Android Users Click Ads 81% More Frequently Than iPhone Users
Android seems to be in the spotlight more than ever these days, surpassing Apple in activations, mobile Web browsing and other important categories. According to new data from Chitika, Android now beats the iPhone on yet another vital front — mobile advertising CTR.
In a break down of iOS vs. Android mobile-ad click rates provided by Chitika, Android users clicked on ads 81 percent more frequently than iPhone users, signaling an important milestone as Google and Apple continue to battle on the mobile advertising front.
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In a break down of iOS vs. Android mobile-ad click rates provided by Chitika, Android users clicked on ads 81 percent more frequently than iPhone users, signaling an important milestone as Google and Apple continue to battle on the mobile advertising front.
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eMarketer: Mobile Content Revenues to Top $3.5B in 2014
Mobile content revenues in the U.S. will increase from less than $1.15B in 2009 to over $3.53B in 2014, a compound annual growth rate of nearly 20 percent, according to a new forecast issued by digital intelligence firm eMarketer.
Citing ongoing penetration of smart devices (including tablet units like Apple's iPad), and the increasing ubiquity of mobile broadband networks as catalysts behind the anticipated revenue growth, eMarketer adds that an improved user experience and access to cloud-based content also will attract new mobile content consumers in the years ahead.
eMarketer adds that the mobile video audience will grow threefold during the forecast period, buoyed by improved devices, expanded mobile broadband availability and offdeck viewing options, with revenues surging from $436M in 2009 to $1.34B in 2014.
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Citing ongoing penetration of smart devices (including tablet units like Apple's iPad), and the increasing ubiquity of mobile broadband networks as catalysts behind the anticipated revenue growth, eMarketer adds that an improved user experience and access to cloud-based content also will attract new mobile content consumers in the years ahead.
eMarketer adds that the mobile video audience will grow threefold during the forecast period, buoyed by improved devices, expanded mobile broadband availability and offdeck viewing options, with revenues surging from $436M in 2009 to $1.34B in 2014.
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August 27, 2010
Nielsen: Mobile To Outpace Internet Growth
Mobile media will significantly outpace the Internet and other traditional media platforms -- especially in emerging and faster growth economies.
A new report from Nielsen Wire, with research from The Cambridge Group, says: "Defying classic economic models, the demand for communication (cell phones) leads traditional media growth, signifying a global, disruptive phenomenon." Growth for the Internet will continue -- but at more predictable growth patterns.
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A new report from Nielsen Wire, with research from The Cambridge Group, says: "Defying classic economic models, the demand for communication (cell phones) leads traditional media growth, signifying a global, disruptive phenomenon." Growth for the Internet will continue -- but at more predictable growth patterns.
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Mobile Ads are Good Starting Point for Nonprofits Engaging Donors
Nonprofits might be tempted to apply the same rules to mobile ad campaigns that apply to online, but they should think twice before doing that, according to panelists at the DMA's Nonprofits Mobile Day.
The mobile device’s screen size versus the computer’s, or even a layout in print, means that the ad creative and call to action require special attention, and so does location. However, mobile banners do share with online units the ability to let consumers interact in a two-way manner to drive traffic to Web destinations either for donations or alert registrations.
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The mobile device’s screen size versus the computer’s, or even a layout in print, means that the ad creative and call to action require special attention, and so does location. However, mobile banners do share with online units the ability to let consumers interact in a two-way manner to drive traffic to Web destinations either for donations or alert registrations.
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Millennial Report Shows BlackBerry Has 16 Percent of U.S. Mobile Ads
According to Millennial Media, RIM and BlackBerry users are only about 16 percent of the U.S. mobile advertising market. The iPhone dominates the mobile advertising market taking 55 percent of displayed mobile ads and is trailed by Android which have 19 percent.
Millennial points out that RIM experienced the largest developer growth (9 percent) month over month taking 11 percent of US developer platform usage but they are still beat out by the iPhone at 49 percent and Android at 39 percent.
The other interesting thing to note is that RIM ad requests increased 18 percent month over month and since January they have come up 66 percent. On the other hand, compared to other devices in the report RIM seems to always be trailing as a distant third.
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Millennial points out that RIM experienced the largest developer growth (9 percent) month over month taking 11 percent of US developer platform usage but they are still beat out by the iPhone at 49 percent and Android at 39 percent.
The other interesting thing to note is that RIM ad requests increased 18 percent month over month and since January they have come up 66 percent. On the other hand, compared to other devices in the report RIM seems to always be trailing as a distant third.
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More Than 50 Percent of Mobile Users Want Location-Aware Advertising
According to a survey conducted by mobile media company JiWire, over 50 percent of mobile users would gladly receive location-aware advertising. Approximately, 39 percent would enjoy a location-based coupon or two if it was sent to their handset and a modest 36 percent would look forward to ads from stores that are in their immediate vicinity. Surprisingly, these shopping-oriented location services ranked higher than reviews, check-ins, and status updating.
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Opera: Women Now 35 Percent of U.S. Mobile Web Users
The percentage of women accessing the web has increased 575 percent over the last two years, compared to 233 percent growth among men, according to browser development firm Opera Software's latest State of the Mobile Web Report.
Women now make up 23 percent of mobile web users worldwide, increasing from 12 percent in mid-2008; South Africa boasts the largest segment of female mobile web users at 43.5 percent (up from 24.7 percent two years earlier), followed by the U.S. (35.6 percent, up from 19.4 percent).
From a global perspective, consumers between the ages of 18 and 27 represent the largest segment of Opera Mini browser users, although 26 percent of users in the U.S. are 38 or older.
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Women now make up 23 percent of mobile web users worldwide, increasing from 12 percent in mid-2008; South Africa boasts the largest segment of female mobile web users at 43.5 percent (up from 24.7 percent two years earlier), followed by the U.S. (35.6 percent, up from 19.4 percent).
From a global perspective, consumers between the ages of 18 and 27 represent the largest segment of Opera Mini browser users, although 26 percent of users in the U.S. are 38 or older.
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Mobile App Downloads Top 3.8B in first half of 2010
Smartphone owners worldwide downloaded more than 3.8B mobile applications in the first six months of 2010, compared to 3.1B in all of 2009, according to new data issued by market analysis firm research2guidance.
Global smartphone revenues for the first half of 2010 exceed $2.2 billion, surpassing full-year 2009 revenues of $1.7 billion. The study adds that the average premium application price in now $3.60.
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Global smartphone revenues for the first half of 2010 exceed $2.2 billion, surpassing full-year 2009 revenues of $1.7 billion. The study adds that the average premium application price in now $3.60.
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NOW Sponsors Borrell's Local Mobile Advertising Conference
This video outlines the services by News Over Wireless and contains testimonials from local media executives that use the service. The conference takes place September 27-29.
August 26, 2010
Android Web Browsing Surges 400 Percent in Q2
Mobile web browsing across the Android OS increased 400 percent among U.S. consumers between the first quarter and second quarter of 2010, according to new data published by mobile analytics and payment firm Bango.
By comparison, web browsing on Apple devices grew 13 percent during the same period, representing a market share decline of 16 percentage points to 26 percent. RIM's BlackBerry platform remains the percentage market share leader in the U.S., accounting for 37 percent of mobile website visits in the second quarter, up 20 percent over Q1.
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By comparison, web browsing on Apple devices grew 13 percent during the same period, representing a market share decline of 16 percentage points to 26 percent. RIM's BlackBerry platform remains the percentage market share leader in the U.S., accounting for 37 percent of mobile website visits in the second quarter, up 20 percent over Q1.
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August 19, 2010
Mobile is Best Medium to Get Brand Noticed
A Razorfish executive said that mobile is the best medium to get a brand noticed and achieve specific marketing goals during the holiday season. Mobile calls-to-action featuring an SMS keyword and short code or mobile bar code can make holiday-themed traditional media actionable.
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August 16, 2010
Android Overtakes BlackBerry as Top-Selling U.S. Smartphone OS
Google's Android platform now represents 17.2 percent of the global smartphone market, overtaking Apple's OS as the world's third most popular smartphone OS and edging past Research In Motion's BlackBerry to emerge as the top-selling OS in the U.S., according to new data published by research firm Gartner.
Worldwide sales of Android-powered devices topped 10.6M in the second quarter of 2010, up from just 756,000 a year ago, at which time Android made up only 1.8 percent of the global smartphone market.
"A non-exclusive strategy that produces products selling across many communication service providers, and the backing of so many device manufacturers, which are bringing more attractive devices to market at several different price points, were among the factors that yielded its growth this quarter," said Gartner research vice president Carolina Milanesi in a prepared statement.
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Worldwide sales of Android-powered devices topped 10.6M in the second quarter of 2010, up from just 756,000 a year ago, at which time Android made up only 1.8 percent of the global smartphone market.
"A non-exclusive strategy that produces products selling across many communication service providers, and the backing of so many device manufacturers, which are bringing more attractive devices to market at several different price points, were among the factors that yielded its growth this quarter," said Gartner research vice president Carolina Milanesi in a prepared statement.
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Labor Day & Mobile Marketing Best Practices
While the back-to-school rush is already in full swing, schools in some regions of the country such as the East Coast do not start back up until after Labor Day, meaning that many families that wait until the last minute will be scrambling to get everything they need over the holiday weekend. Mobile is a great way to engage the hordes of Labor Day shoppers and influence their purchase decisions with well-timed offers.
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August 6, 2010
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