March 25, 2009
March 24, 2009
A Kansas City CW affiliate, KCWE, will launch a mobile sweepstakes on March 30. Viewers can enter to win tickets to see "The Phantom of the Opera." The campaign is slated to run until April 3.The station will promote a keyword and short code on air during Oprah and Dr. Phil. Users can also sign up to win online. Read more
News Over Wireless now offers its TV station partners the ability to do sweepstakes such as this as well as mobile news alerts, polling and more.
March 18, 2009
- 13.7 million iPhones were sold in 2008
- 17 million iPhones have been sold total
- 30 million iPhone OS devices have been sold (includes the iPod Touch)
- 25,000 applications are in the App Store
- 800 million downloads have occurred on the App Store
- 98 percent of App Store submissions were approved within a week after submission
March 16, 2009
A comScore report issued today reveals the number of people turning to their mobile devices for news and information doubled between January 2008 and January 2009. This behavior is becoming a daily ritual for 35 percent of people based on January 2009 data.
The study also shows that half of males ages 18 to 34 consumed mobile news and information.
March 13, 2009
Nielsen recently shared trends in mobile at the digiday: Mobile conference including mobile web, the iPhone and mobile advertising.
According to Nielsen, there are:
- 145 million mobile media consumers
- 127 million using SMS
- 70 million downloading mobile content
- 48 million using mobile web
- 12 million using mobile video
“Advertisers want audiences, and we’ve already arrived at very real, substantive audiences on mobile,” said Julia Resnick, vice president of mobile media solutions for Nielsen, New York. “It’s snowballing in terms of adoption and usage.”
This article is full of useful information.
March 11, 2009
March 9, 2009
Michael Bayle, Yahoo’s Connected Life senior director, recently told mocoNews that he believes automotive is the leading sector participating in mobile display advertising.
“We have probably worked with every auto manufacturer in 2008, and many times they re-upped their budgets," said Bayle. "Companies, like Jaguar, have been on record saying that 10 percent of their digital budget is in mobile and it’s only increasing between 2008 and 2009."
March 3, 2009
This Q4 2008 data shows viewership saw a 9 percent increase to 11 million Americans versus Q3 and is attributed to the amount of mobile content available and growing popularity in mobile video as a viewing option. The time users spent watching mobile video increased by 2 percent over Q3.